I’m an enormous fan of Twitter — not as a result of I feel it’s an excellent social media community for maintaining with my buddies however as a result of it (a) is a good place to community together with your readers and likeminded bloggers and (b) is usually a nice supply of focused referrals to your website.
There’s lots to like concerning the blue chook. You should use Twitter to shortly and simply attain out to your weblog’s readers. In the event you don’t have any readers but, you need to use Twitter to construct a following out of nothing. And in the case of using efficient methods and plugins to spice up guests to WordPress blogs, Twitter is by far my most well-liked possibility.
With the above in thoughts, on this put up I need to present you among the methods wherein I take advantage of Twitter to drive site visitors to my weblog.
Step 1: Constructing a Following
This primary step isn’t WordPress particular — it must be adopted by anybody seeking to construct a following on Twitter. Nonetheless, you’ll need to construct a sizeable following earlier than you may benefit from the methods and plugins in step 2, so it solely appears proper that I level you in the correct course earlier than getting onto the good things.
I’ve written an excellent deal about constructing a Twitter following previously as it’s one thing that I’ve had some success with — by 2012 I grew my very own profile from round 500 followers to over 9,000. This might not be notably spectacular in comparison with the likes of Barack Obama or Woman Gaga, however that they had an enormous model to construct upon — I didn’t.
Step 2: Driving Site visitors to Your Web site
After getting some followers you can begin to consider drive them (and others) to your website. I’m assuming that you simply’ve acquired the fundamental stuff down pat; like linking to your website out of your Twitter profile and so forth:
With all that out of the way in which your technique must be based mostly upon two ideas.
1st Idea: Sharing Your Content material Successfully
Merely hitting Publish in your newest weblog put up and getting on together with your day isn’t going to end in something greater than a trickle of holiday makers (until you’re already operating a well-established weblog). It’s essential to put the laborious yards into selling your content material. One such avenue for sharing your content material is after all social media, and extra particularly, Twitter.
The very first thing you must keep in mind is that it’s completely acceptable to share every new weblog put up you publish greater than as soon as. As long as you aren’t solely utilizing your profile to advertise your individual content material, only a few of your followers are going to thoughts for those who promote new posts two or thrice, with every tweet spaced out moderately. This additionally signifies that your put up will get publicity throughout a number of time zones.
I’ve not too long ago began utilizing a wonderful WordPress plugin which makes the method of tweeting out new posts very simple (computerized, the truth is) — WordTwit. While there’s a free model I might heartily advocate that you simply go professional, which lets you robotically schedule a number of tweets of the identical put up. With this plugin you hit Publish and it tweets out your new put up robotically — you don’t have to raise a finger. There are additionally a bunch of further options comparable to tweeting to a number of accounts, customized hashtags, and rather more.
In order that’s new posts taken care of, however what about your outdated stuff? In case you are publishing evergreen content material then posts that you simply revealed six months in the past must be simply as related right now as they had been then. Manually tweeting out outdated content material is usually a actual chore, so as an alternative flip to a plugin like Tweetily, which robotically and periodically tweets out outdated content material by way of your Twitter profile.
These are the 2 plugins I like to recommend for sharing your content material by way of Twitter successfully. After getting these bases coated your Twitter followers will usually be inspired to test your weblog out. Nonetheless, guarantee that all of this self-promotion is constantly interspersed with helpful third occasion content material and different distinctive tweets.
2nd Idea: Making it Simple for Folks to Share Your Content material
With the above measures in place Twitter ought to now drive a very good circulate of site visitors to your website. Nonetheless, these guests are your Twitter followers — the subsequent step is to discover individuals who aren’t at present following you and drive them to your website. One of the best ways to do that is to get your present readers to do the laborious be just right for you by sharing your content material.
With that in thoughts, the bottom line is to make sharing (1) straightforward and (2) inviting — straightforward in that individuals can share content material in simply a few clicks, inviting in that they really really feel compelled to share your content material.
Lets begin with making sharing straightforward. While there are an enormous variety of standard social sharing plugins out there (I’ve tried most of them), my primary suggestion is Digg Digg. It’s free, effectively featured, light-weight and developed by the superior guys at Buffer (for those who’ve not heard of that app, you must undoubtedly test it out). With Digg Digg put in and accurately arrange, your readers will all the time have the choice to share.
When you’ve made sharing straightforward, you need to concentrate on making it inviting. Creating nice content material is clearly an excellent begin, however that’s not all you are able to do. Finally folks need to tweet one thing fascinating, and a put up’s headline just isn’t all the time notably compelling. With that in thoughts, I prefer to embed pre-populated tweets inside my posts, like this:
An fascinating snippet of textual content adopted by a hyperlink again to your put up — what might be easier?
I couldn’t discover a plugin that allow me simply create such hyperlinks so me and a pal made one — it’s known as Simple Tweet Embed. The important thing to finest using the plugin (and due to this fact rising shares of your content material) is to embody fascinating pre-populated tweets so folks can ship out nice content material to their followers with simply a few clicks. I’ve discovered that well-known quotes and your individual pearls of knowledge entice quite a lot of sharing motion. Each time I embody pre-populated tweets inside a put up I have a tendency to seek out that the variety of tweets will increase by 20-40% or much more.
4 Plugins = A lot Extra Site visitors
I’ve talked about 4 plugins above, of which just one is premium. These are all I take advantage of to drive site visitors to my website from Twitter and so they work very effectively for me.