10 Highest Performing Google AdSense Banner Sizes & Formats for Your WordPress Site

By WP Saviour •  Updated: 04/16/21 •  8 min read

One of the frequent questions saviours ask after signing up with Google AdSense is that are the very best performing Google AdSense banner sizes? Some Google AdSense advert codecs are extra noticeable which implies they get extra clicks and produce extra income. On this article, we’ll present you the very best performing Google AdSense banner sizes and codecs, and the place to position them for finest outcomes.


Find out how to Correctly Setup Google AdSense Adverts in WordPress?

Earlier than getting began, you have to to join a Google AdSense account. After getting signed up, see our information on methods to correctly add Google AdSense in WordPress.

By default, you possibly can simply place AdSense advertisements in your web site’s sidebar. Some WordPress themes can also have devoted areas to show advertisements.

Nevertheless, the easiest way to handle your Google AdSense advertisements in WordPress is by utilizing an advert administration plugin. We suggest utilizing AdSanity, it’s tremendous straightforward to make use of and lets you simply insert advertisements into sidebars, submit content material, and anyplace else you need.

Why Some Google AdSense Banner Sizes and Codecs Work Higher?

Google AdSense comes with a number of banner sizes and advert codecs that you would be able to add in your web site. Nevertheless, not all of them produce the identical stage of outcomes.

Adverts which can be nearer to the content material and simply seen upon web page load will get you a better CTR (click on by way of fee). It’s essential to just be sure you select the advert dimension that’s simply noticeable. Among the Google AdSense advert sizes are too small and a few may very well be too giant to have an effect on consumer expertise.

Subsequent, issue that impacts advert efficiency in your web site is what number of advertisers are operating advertisements for that format. Some advert codecs and banners are extra well-liked amongst advertisers which implies utilizing them will get you a bigger stock and higher paying advertisements.

Lastly, some advert codecs are optimized for cellular units. If cellular customers profit from your site visitors, then these advertisements are going to carry out higher in your web site than different sizes.

High Performing Google AdSense Banner Sizes and Codecs

Most web site homeowners attempt completely different banner sizes to find out which codecs work finest for his or her web sites. Google AdSense engineers additionally constantly run their very own checks to see how advertisements are acting on collaborating web sites.

We have now carried out a number of testing with Google AdSense over time on our personal web sites. Under are the highest performing Google AdSense banner sizes and advert codecs that provide the most effective worth to your promoting actual property.

1. The Medium Rectangle (300×250)


This advert format helps each show / textual content advertisements, and it will also be used on cellular layouts. One of the best half about this advert dimension is that it’s straightforward to slot in the sidebar or contained in the content material space with out annoying customers.

That’s why this advert format will get a bigger advert stock which implies extra and higher paying advertisements to your website. Because it’s perfectly-sized for in-content advertisements, it is usually reported to have the most effective CTR for many web sites.

2. Massive Rectangle (336×280)


Massive rectangle takes the second place on our listing. It’s bigger and extra noticeable than the medium rectangle advert above, however it could not slot in all web site sidebars and isn’t cellular optimized.

In case your web site’s sidebar or content material space is a bit slender, then the advert might squeeze the content material which isn’t good for consumer expertise.

That being mentioned, the massive rectangle might simply outperform medium rectangle in your web site if positioned contained in the content material space in between paragraphs. It helps each picture and textual content advertisements.

Because of its dimension and preferrred placement subsequent to content material, this advert dimension will get a greater advert stock as properly.

3. The Leaderboard (728×90)


The leaderboard is a standard banner advert dimension that’s good for web site header. It helps each textual content and picture advert codecs however doesn’t help cellular advertisements.

Because the leaderboard is right to be positioned on high (inside or instantly after the web site header), it will get extra advertisements which implies higher advertisements to your web site. Because of its dimension and distinguished placement, it performs pretty properly on most web sites.

4. Half Web page aka Massive Skyscraper (300×600)


Massive Skyscraper is a large vertical banner also called half web page as a result of its dimension. It will get consideration from advertisers who need extra advert area to successfully talk their message throughout retargeting.

It is gaining popularity amongst publishers as a result of it tends to offer extra publicity for manufacturers which implies higher paying advertisements.

You possibly can place the massive skyscraper within the sidebar or subsequent to the content material. Nevertheless, as a result of its dimension it is probably not a superb match for all web sites.

5. Massive Cellular Banner (320×100)


Massive cellular banner is a cellular advert format, and it’s an equal of the leaderboard advert format when it comes to effectiveness however for cellular units. Ideally it really works finest when positioned on high slightly below the header.

Since cellular site visitors makes up a superb chunk of customers for many web sites, this advert format will get a greater advert stock.

It may be positioned as a much less intrusive advert and as an alternate to the medium rectangle advert format.

6. Cellular Leaderboard (320×50)


Cellular leaderboard is half in top in comparison with the massive cellular banner advert format. It’s barely much less efficient but in addition much less intrusive and gives even higher advert expertise on smaller cellular units.

Cellular advertisements are well-liked amongst advertisers which implies it will get a large advert stock. With correct placement, it may possibly work rather well along with your cellular site visitors.

7. Vast Skyscraper (160×600)


The large skyscraper is a vertical banner advert that’s designed particularly for slender sidebars. It helps each picture and textual content advert codecs and is well-liked amongst advertisers.

It’s a much less intrusive advert possibility and might simply mix in along with your web site design. Nevertheless, it’s much less efficient than wider half web page banner advertisements which tends to attract extra consumer consideration in the direction of advert.

8. Portrait (300×1050)


Portrait is a barely wider and longer vertical banner. Because of its dimension, this advert format attracts brand-centric advertisers who need extra advert area for his or her message.

It’s ideally positioned subsequent to the content material or within the sidebar the place it’s extra noticeable as your customers scan the contents of your web page. The tough half is to implement it with out affecting consumer expertise in your web site.

9. The Billboard (970×250)


The billboard is one other brand-centric advert format. It’s a large horizontal banner advert that may be ideally positioned on high or backside of your pages. It tends to get higher advertisements as a result of area it gives to the advertisers, however it has a smaller advert stock.

Relying on the content material and key phrases of your web site, it may very well be successful or a miss if it fails to draw sufficient advertisements to your web site.

10. The Sq. (250×250)

Typically bigger advertisements are thought-about extra noticeable. Nevertheless, not all web sites are designed in the identical style. If you’re utilizing a minimalist WordPress theme, then this small sq. advert format might fantastically slot in your format and nonetheless be noticeable.

The draw back is that it has a smaller advert stock which might outcome into low paying advertisements. Nevertheless, in case your web site is in a aggressive business, then it may possibly work rather well with out affecting consumer expertise.

Extra Tricks to Make the Most out of Your Advert House

We are sometimes requested by customers how they’ll make more cash with Google AdSense? Since every web site is completely different, there isn’t any single good reply to this query.

Listed below are some tricks to just be sure you are totally using your web site’s potential when utilizing Google AdSense to generate income.

We hope this text helped you discover the very best performing Google AdSense banner sizes and codecs. You might also wish to take a look at our complete information on different methods to generate income on-line to complement your Google AdSense revenue.

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WP Saviour

I am a WordPress specialist. My mission is to help you create beautiful websites with ease!