100+ Amazing Blogging Stats & Facts – WPSaviour

By WP Saviour •  Updated: 02/28/21 •  13 min read

Do you need to keep up-to-date on the most recent running a blog stats and information? Whether or not you’re running a blog for what you are promoting or beginning your individual weblog this yr, understanding the ins and outs of the running a blog universe is vital. Understanding probably the most important running a blog statistics will make it easier to create content material that will get outcomes.

However you possibly can’t spend all day scouring the web looking for correct running a blog stats. Properly, don’t fear, we’ve achieved all of the be just right for you! We’ve compiled this final checklist of 100+ superb running a blog stats and information so you possibly can keep on high of the most recent traits and ensure your weblog is profitable this yr.

Since we’ve collected such an enormous variety of running a blog stats, right here’s a fast desk of contents to information you thru the article.

Now, let’s dive into to those superior running a blog statistics and information!

Normal Running a blog Statistics

Running a blog is rising in popularity yearly and new individuals are trying to find “find out how to begin a weblog” on Google daily. Check out some common statistics that present the large development of running a blog.


1. In 2018, there have been 30.6 million bloggers in the USA. By 2020, the variety of bloggers within the U.S. is ready to achieve 31.7 million. (Statista)

2. There are greater than 20 billion weblog submit views every month on the WordPress platform. (WordPress)

3. Greater than 2 billion weblog posts had been written in 2018 and greater than Three million had been written to date at the moment.(Web Stay Stats)

4. WordPress customers produce about 69.Three million new weblog posts and 72.Zero million new feedback every month. (WordPress)

4. The content material advertising and marketing trade is ready to be value $300 billion in 2019. (Social Media At the moment)

5. 89% of B2B entrepreneurs are utilizing content material advertising and marketing and 86% of B2C entrepreneurs are utilizing content material advertising and marketing. (Social Media At the moment)

6. 77% of Web customers learn weblog articles. (Influence)

7. Tumblr hosts 441.Four million weblog accounts. (Statista)

Running a blog Advantages – Statistics, Details & Figures

Running a blog is an effective way to current your self as a thought chief in your trade, however what else can it do for what you are promoting? Right here’s a run-down of some running a blog stats that show the large advantages of running a blog, from elevated visitors to boosting gross sales.

1. Corporations who weblog obtain 97% extra hyperlinks to their web site. (Hubspot)

2. Entrepreneurs who’ve prioritized running a blog are 13X extra prone to get pleasure from optimistic ROI.

3. B2B entrepreneurs that use blogs obtain 67% extra leads than these that don’t.

4. Companies that weblog generate 2X extra electronic mail visitors than those that don’t.

5. 57% of the respondents in HubSpot’s State of Inbound Advertising and marketing research reported that they’ve acquired a buyer by means of their firm weblog.

6. Running a blog companies expertise 126% larger lead development than non-blogging companies.

7. When you write 21-54 weblog posts, weblog visitors technology will increase by as much as 30%. (Visitors Era Cafe)

8. On common, firms that weblog obtain 434% extra listed pages and 55% extra web site guests.

9. Higher content material can drive visitors to a weblog by as much as 2,000%. (Omnicore)

10. Content material advertising and marketing will get 3X extra leads than paid search promoting. (Content material Advertising and marketing Institute)

Reader Engagement – Stats & Details

Bloggers write content material for his or her readers, so how do web customers really feel about blogs and the way do they usually work together with them? Under are some statistics about weblog engagement.


1. Blogs have been rated because the fifth most trusted supply for correct on-line data. (Hubspot)

2. Weblog posts are among the many most shared content material on-line. (OptinMonster)

3. The common reader solely spends 37 seconds studying an article or weblog submit. (Social Media At the moment)

4. 73% of holiday makers skim relatively than learn the weblog submit totally. (Hubspot)

5. 47% of web customers between the age of 19-29 learn blogs on a pc repeatedly. (Statista)

6. 94% of people that share posts accomplish that as a result of they suppose it is likely to be useful to others. (Influence)

7. 47% of patrons eat three to 5 items of content material earlier than making a purchase order resolution. (Hubspot)

8. 70% of shoppers favor attending to know an organization through articles relatively than advertisements. (TeamWorks Communication)

9. Model engagement rises by 28% when shoppers are uncovered to each skilled content material and user-generated product video. (Comscore)

10. 68% of shoppers are prone to spend time studying content material from a model they’re desirous about. (CMA)

11. 61% of U.S. on-line shoppers have made a purchase order based mostly on suggestions from a weblog. (Social Media At the moment)

12. Web customers within the U.S. spend 3X extra time on blogs than they do electronic mail. (Social Media At the moment)

13. 80% of all of the every day visitors on a weblog consists of recent guests. (Persuade and Convert)

Writing Length – Stats & Details

All running a blog prices you is your time, so how a lot does the common blogger spend writing their weblog posts? Try the next stats to seek out out.


1. The common weblog submit takes 3.5 hours to put in writing. In 2014, the common weblog submit took 2.5 hours to put in writing, which exhibits that bloggers are spending extra time crafting a typical article at the moment. (Orbit Media)

2. Bloggers who spend 6 or extra hours per weblog submit are 56% extra prone to report “sturdy outcomes” than those that don’t. (Orbit Media)

3. Then again, 46.8% of bloggers spend lower than 5 hours per week engaged on their blogs. (Weblog Tyrant)

4. 47.6% of bloggers edit their very own work. (Social Media At the moment)

Optimum Weblog Publish Size – Stats & Details

Writing weblog posts which might be the proper size is vital; too brief and it may not rank in Google search outcomes or have sufficient data that makes customers need to share it. Too lengthy and it may need been a waste of your time to put in writing as a result of nobody is studying it. Listed here are some running a blog stats to reveal the proper size for articles.


1. The common phrase rely of a top-ranked submit in Google is between 1,890 phrases. (BackLinko)

2. Common submit size has elevated round 42% between 2014 and 2018, from 800 phrases to 1,151 phrases. (Orbit Media)

3. Lengthy-form weblog posts generate 9X extra leads than short-form weblog posts. (Social Media At the moment)

4. Most bloggers (55%) write lower than 1000 phrases per submit. Just one in 5 bloggers write 1500+ phrases per submit. (Orbit Media)

5. Bloggers who write longer posts are way more prone to see higher outcomes. 50% of bloggers who write long-form content material reporting sturdy outcomes. (Orbit Media)

6. Weblog posts that get probably the most shares on-line are greater than 3000 phrases lengthy. (OptinMonster)

Your weblog headline is what’s going to get customers to click on in your submit, so you have to make it good. Listed here are some weblog headline statistics that can make it easier to write higher weblog titles.

1. Titles with 6-13 phrases appeal to the best and most constant quantity of visitors. (Hubspot)

2. 36% of individuals favor list-based headlines. (ConversionXL)

3. Odd numbered listicle headlines outperform even ones by 20%. (Content material Advertising and marketing Institute)

4. Headlines with eight phrases acquired a 21% larger click-through fee than common. (Content material Advertising and marketing Institute)

5. Emotional headlines get shared extra. (OkDork)

6. Headlines that includes the phrase “photograph(s)” carried out 37% higher than headlines with out this phrase. (Hubspot)

7. Headlines with detrimental phrases like “by no means” and “worst” carry out 30% higher than common and 60% higher than ones with optimistic phrases like “at all times”, “most” and “finest”. (Progress Badger)

Running a blog Frequency – Details & Statistics

How typically ought to I weblog? It’s a typical query many new bloggers have. Try these running a blog statistics that can inform you how typically to weblog and when to publish posts to get most outcomes.


1. Running a blog frequency has been on the decline in the previous few years. In 2014, bloggers printed content material a number of instances per week however at the moment “a number of instances per thirty days” is extra widespread. (Orbit Media)

2. B2B firms that blogged 11 instances or extra per thirty days received 3X extra visitors than these running a blog solely as soon as or much less per thirty days. (Hubspot)

3. B2C firms that blogged 11 instances or extra received greater than 4X as many leads than those who publish solely 4-5 posts per thirty days. (Hubspot)

4. Corporations that publish 16+ weblog posts per thirty days get practically 3.5x extra visitors than those who publish 0-Four month-to-month. (Hubspot)

5. Blogs that submit every day get 5X extra visitors in contrast to those who don’t. (Social Media Examiner)

6. 69% of bloggers create their content material throughout enterprise hours and 76% accomplish that from their dwelling/dwelling workplace. (Orbit Media)

7. The perfect day’s of the week to publish weblog posts are Tuesdays and Wednesdays. The perfect time to publish most weblog posts is between 9:30am and 11:00am USA East Coast time. (Weblog Tyrant)

8. Weblog studying peaks round 10:00am. (Hubspot)

Secret to Running a blog Success – Statistics & Details

Running a blog is extra than simply placing down phrases on a display screen. If you need your weblog submit to achieve success, you have to embody quite a few totally different components to thrill readers and enhance visitors to your web site. Try these running a blog stats that can guarantee your posts are big successes.

1. Weblog articles with photos get 94% extra views than ones with out. (Jeff Bullas)

2. 54% of bloggers embody a couple of picture of their posts, 49% are incorporating lists of their posts and video remains to be on the rise with simply 19% of bloggers together with them of their content material. Bloggers who add these partaking media codecs to their posts usually tend to see sturdy outcomes. (Orbit Media)

3. Utilizing images of actual individuals, as an alternative of inventory images of individuals, can lead to a 35% conversion enhance. (Advertising and marketing Experiments)

4. Written articles, like “find out how to” posts and case research, are the kinds of content material that lend blogs probably the most credibility. (Social Advertising and marketing Writing)

5. 45% of entrepreneurs fee their interactive content material, equivalent to assessments, quizzes, calculators, or contests, as both extraordinarily or very efficient.

6. Bloggers who’ve a technique of updating older content material are twice as prone to report sturdy outcomes.

7. One in ten weblog posts are compounding, that means natural search will increase their visitors over time.

8. Compounding weblog posts make up 10% of all weblog posts and generate 38% of general visitors.

9. Over its lifetime, one compounding weblog submit creates as a lot visitors as six decaying posts

10. Nearly 60% of entrepreneurs repurpose their content material 2-5 instances.

11. The highest three issues that make content material efficient are viewers relevance (58%), partaking and compelling storytelling (57%) and triggers a response/motion (54%).

12. 97% of entrepreneurs are utilizing prescriptive content material, that means they’re laying out a basis of guidelines and techniques to comply with on the subject of creation. (

13. 63% of entrepreneurs create weblog content material by purchaser persona; 38 p.c by vertical; 30 p.c by geography; and 30 p.c by account or buyer. (Curata)

Running a blog Evolution – Statistics & Details

At the moment, customers need greater than plain textual content. It’s tough to seize the eye of web customers and maintain it, that’s why running a blog is evolving. Try these running a blog statistics that show it.

1. 43% of shoppers more and more need video content material from entrepreneurs. (Hubspot)

2. Video content material is 50 instances extra prone to drive natural search outcomes than plain textual content. (Hubspot)

3. 45% of entrepreneurs plan so as to add YouTube as a content material distribution channel in 2018-2019, whereas 41% say they may add Fb video. (Progress Badger)

4. 19% of bloggers now together with video of their typical submit.

5. 45% of bloggers who add audio (equivalent to podcasts) to their weblog posts report getting sturdy outcomes.

You possibly can’t simply publish your weblog submit and anticipate individuals to indicate up. If you wish to get your weblog posts in entrance of a ton of customers, you have to promote them. Check out these running a blog information and stats about weblog promotion.


1. 61% of B2B content material entrepreneurs have elevated their use of social media for content material advertising and marketing functions in contrast with one yr in the past. (Search Engine Watch)

2. 96% of bloggers are utilizing social media to drive visitors to their weblog posts. 68% are utilizing website positioning and 61% are utilizing electronic mail advertising and marketing. (Orbit Media)

3. 87% say that social media helps them increase their publicity. (Social Media Examiner)

4. Over 81% of entrepreneurs discovered that elevated visitors occurred with as little as 6 hours per week invested in social media advertising and marketing. (Social Media Examiner)

5. 72% of entrepreneurs have used Fb paid promoting. (Social Media Examiner)

6. Bloggers who use influencer outreach and paid promotion to advertise their posts usually tend to report “stronger outcomes”. (Orbit Media)

7. 66% of B2B content material entrepreneurs use paid strategies to distribute content material. (Search Engine Watch)

8. The commonest aims for paid strategies are to draw a brand new viewers (80%), generate visitors when natural search isn’t producing the specified outcomes (65%) and attain a distinct segment viewers (52%). (Search Engine Watch)

9. 70-80% of customers ignore paid advertisements and solely concentrate on natural outcomes. (Search Engine Journal)

10. 70% of B2B advertising and marketing firms use Fb to distribute content material. (Content material Advertising and marketing Institute)

11. Solely 9% of entrepreneurs plan so as to add Medium publishing to their content material technique. (Hubspot)

12. LinkedIn is the best social media platform for delivering content material and securing viewers engagement. (Hubspot)

13. 21% of all enterprise bloggers ship posts by means of an electronic mail publication to their subscriber base at the least weekly; 39% of finest practitioners do that weekly. (Curata)

14. 59.8% of bloggers guest-post at the least often. (Progress Badger)

website positioning and Analytics – Statistics, Details & Figures

Optimizing your weblog posts for website positioning is vital to getting your content material discovered by customers on the internet. And monitoring your analytics is vital to understanding how your weblog can enhance guests to your web site. Listed here are some running a blog statistics relating to website positioning and analytics.

1. 72% of on-line entrepreneurs describe content material creation as their only website positioning tactic. (Junto)

2. “Lengthy-tail” key phrases are extraordinarily vital for website positioning: greater than half (55%) of all searches on Google happen outdoors the 10 million hottest key phrases.

3. 34% of bloggers “at all times” examine their analytics, which is a rise from earlier years. (Orbit Media)

4. 5% of bloggers don’t have entry to analytics instruments in any respect. (Orbit Media)

5. Bloggers who at all times measure the efficiency of their content material are twice as prone to report “sturdy outcomes”. (Orbit Media)

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