13 Best Content Marketing Tools and Plugins for WordPress (Expert Pick)

By WP Saviour •  Updated: 01/24/21 •  7 min read

Are you in search of the very best content material advertising instruments and plugins that may assist you create killer content material on your WordPress blog? Nice content material helps you enhance your web site site visitors, get extra subscribers, and develop your gross sales. On this article, we have now hand-picked the very best content material advertising instruments and plugins on your WordPress web site.


Why Do You Want Content material Advertising Instruments & Plugins?

Typically companies depend on their finest guesses to create a content material technique. Every day tens of millions of gigabytes of recent content material is created on the web. All of this content material competes towards one another to draw a big however restricted variety of viewers.

Relying in your finest guess is not going to take you very far. Because of this sensible entrepreneurs use instruments to create a higher content material advertising technique that’s data-driven.

These content material creation instruments not solely assist you discover what to write down about, however additionally they assist you see what your customers are in search of, and how one can get extra site visitors for current content material.

That being stated, let’s check out a number of the finest content material advertising instruments and plugins on your WordPress web site.

1. MonsterInsights


MonsterInsights is the very best Google Analytics plugin for WordPress. It permits you to correctly set up Google Analytics and consider your web site site visitors experiences inside WordPress dashboard.

MonsterInsights helps you see how individuals discover and use your web site. You possibly can see your high content material, high referral supply, most worthwhile pages, and extra.

Apart from holding site visitors stats, MonsterInsights additionally helps you observe person engagement which is extraordinarily helpful in planning your content material technique.

2. Yoast SEO


Yoast search engine optimization is the finest WordPress search engine optimization plugin. Typically individuals don’t perceive the complete energy of Yoast’s plugin. It’s not only a plugin so as to add meta tags. It’s a full content material optimization suite with tons of options that can assist you enhance your web site.

For extra on this subject, see our full WordPress search engine optimization guide with step-by-step directions that may take web site search engine optimization to the following degree.

3. Edit Flow


Having a correct editorial workflow helps you create helpful content material regularly. Edit Movement helps you add customized submit statuses, go away editorial suggestions, view editorial calendar, and execute your content material technique like a professional.

All this stuff come notably helpful if you’re operating a multi-author WordPress weblog. For detailed directions, see our information on the best way to enhance your editorial workflow in WordPress.

4. SEMRush


Utilized by hundreds of search engine optimization professionals, SEMRush is without doubt one of the finest search engine optimization instruments available on the market. It permits you to simply collect analytics and competitor insights to assist enhance your individual search engine optimization.

You possibly can study your competitor’s high natural key phrases, how they get backlinks, their promoting technique, and extra. It additionally helps you monitor your individual key phrases, backlinks, discover out key phrases which you could simply rank for, and tons of different helpful knowledge that you should use to enhance your content material technique.

5. Ahrefs


Ahrefs is one other standard instrument to search out out why your opponents are rating increased than you, and what you are able to do to outrank them in search outcomes. It comes with key phrase explorer and content material analysis instruments, which assist you discover out what sort of content material is rating for these key phrases and why.

It has a robust crawler that screens the net. You should use it to trace your backlinks, search rankings, competitor backlinks, paid promoting key phrases, and extra.

6. Canva


Not everybody can create stunning photographs for his or her weblog posts. That is the place Canva is available in. It helps you create stunning photographs on your weblog posts like a Professional with out worrying about copyright.

It comes with a robust but very simple picture modifying instrument that runs in your browser. You possibly can choose from numerous templates, graphics, icons, banners, and infographics to make use of as a place to begin. As soon as you’re performed modifying, merely export the picture and use it in your articles.

7. Grammarly


Grammarly is without doubt one of the best online grammar checker tools for WordPress customers. It really works in any writing space, together with your WordPress submit editor. You possibly can set up it as a browser add-on for Google Chrome, Firefox, and even Microsoft Edge.

Upon set up, it should present an indicator on the backside proper nook of the writing space. Clicking on the indicator will present you the variety of errors. Spelling, grammar, and contextual errors shall be highlighted with an underline as you write.

8. reSmush.it


Massive photographs take longer to load which may negatively have an effect on your WordPress velocity and efficiency. You might want to optimize your photographs for the net earlier than importing them to WordPress.

reSmush.it’s the finest WordPress picture compression plugin, that may mechanically scale back picture file dimension with out affecting high quality. It additionally provides a bulk optimization possibility which lets you rapidly optimize older photographs in your web site.



IFTTT is a well-liked internet instrument that permits you to automate your social media profiles. You possibly can join with many standard companies together with WordPress and all main social networking web sites.

After that, you’ll be able to create recipes or applets for any of those companies. This lets you mechanically share WordPress posts on social media, set off retweets, share photographs, and extra.

10. Shared Counts


Shared Counts is without doubt one of the best social media plugins for WordPress. It permits you to simply add social media sharing buttons to your weblog posts. It might probably additionally show share counts for every platform in addition to the overall variety of shares on your article.

Not like different social media plugins which slows down your web site, Shared Counts is very optimized for velocity. It comes with solely the very best social media web sites and a number of button types that you should use.

11. Title and Nofollow for Links


Many search engine optimization consultants suggest including a nofollow tag to exterior hyperlinks. Nevertheless, WordPress doesn’t include a default possibility so as to add nofollow tag. Title and Nofollow for hyperlinks solves this drawback by including the title and nofollow choices to the insert hyperlink popup in WordPress.

For extra on this subject see our article on the best way to add title and nofollow to insert link popup in WordPress.

12. Revive Old Posts


Typically your weblog’s outdated articles will get uncared for because of lack of time and sources. Revive Outdated Posts helps you remedy this by mechanically sharing your outdated articles in your social media profiles.

This helps you promote your outdated articles mechanically whereas actively driving site visitors to your weblog. It additionally helps your new social media followers uncover content material that they might have missed earlier than.

13. OptinMonster


Greater than 75% of tourists abandoning your web site will go away and by no means come again. That is the place you want OptinMonster. It’s the best lead generation software that helps you exchange abandoning web site guests into subscribers, prospects, and followers.

It comes with stunning optin types, which you could join along with your e mail advertising service or CRM software program. You utilize it to successfully scale back bounce price, enhance person engagement, and increase e mail subscriptions.

We hope this text helped you discover the very best content material advertising instruments and plugins on your WordPress web site. You might also wish to see our actionable recommendations on driving site visitors to your WordPress weblog.

gp-6864956 as-7429474

WP Saviour

I am a WordPress specialist. My mission is to help you create beautiful websites with ease!