15+ Tips for Buying the Perfect WordPress Theme

By WP Saviour •  Updated: 03/07/21 •  21 min read

Your theme could make or break your WordPress-based enterprise. Moreover private effort and enterprise acumen, your WordPress theme is, at most occasions, the driving power in addition to the face of your on-line enterprise. However how arduous can or not it’s selecting the proper WordPress theme? Properly, it’s not precisely arduous – it’s simply tough. You should watch out as a result of with some WordPress themes, what you see it not what you get. What’s worse is the stunning demos that don’t make issues simpler.

Nonetheless, seeing you don’t have the time and money to waste, we now have ready 15 fast ideas for getting the proper WordPress theme. By the tip of this put up, you must have the ability to make an knowledgeable choice so far as shopping for WordPress themes is anxious. Appears like enjoyable proper? Perfecto.

Your WordPress Theme Wants


Earlier than you fork out some $50 or so bucks on a premium WordPress theme, you clearly have to have outlined the aim of your web site. What do you anticipate to perform along with your WordPress web site? When you’re already within the sport, why are you giving your web site a design makeover? What are your wants? What are you attempting to attain?

Your objective ought to be the very first thing that informs your selection of the perfect WordPress theme to your web site. As soon as upon a time, WordPress was only a running a blog platform, however at this time she will do all method of cool stuff as a robust and sturdy content material administration system.

Whether or not you’re seeking to vlog, podcast, promote content material, merchandise, companies or something you need, WordPress has your again coated. There are lots of sorts of WordPress themes designed along with your particular wants in thoughts. Simply go to Elegant Themes or Themeforest and even Google and seek for a theme that’s in step with the aim of what you are promoting. Are you seeking to begin a overview web site? Your search might begin like “Score and reviewing WordPress themes…”

In fact, such a time period will deliver again many outcomes from which you’ll be able to select. Choose the perfect 5 randomly basing your choice purely on aesthetics. Examine the options and choose the perfect three. Go on and skinny down your choice to a single WordPress theme that has the seems to be and the options to serve your wants. You possibly can select to consider the “Checklist of Options ” offered by the supplier or check out the demo to promote all of the options in motion.

Whether or not your web site is about your steakhouse, automotive dealership, journey firm or simply plain outdated e-commerce, you’ll get one theme and it’ll blow your thoughts away – assured. Properly, when you’re not so fortunate, you’ll be able to at all times rent a WordPress developer to construct you a customized theme from the bottom up. You look forward to days and pay a fortune, so do the maths beforehand. However earlier than we get into issues of cash, let’s again up a little bit to the place we talked about aesthetics.



There are themes that look nice however rating poorly within the options division. Different themes are bursting on the seams with options however severely lack the wow issue within the seems to be division. You must intention to strike the proper stability between aesthetics and performance.

If a theme doesn’t please the subsequent individual visually, there’s so little you are able to do to vary that. When you resolve to provide it a attempt, you’ll spend hours on finish messing up the design and rewriting traces after traces of CSS. Alternatively, a wonderful design that provides you loads of customization energy could be a nice asset even when it’s restricted feature-wise. In any case, you’ll be able to at all times prolong any theme utilizing plugins.

Altering your entire structure of your theme isn’t any simple job, so select correctly. Or fairly go for a WordPress theme “…that meets 80% of your visible, structure and content material wants.” Your selection ought to include an easy-to-use choices panel that means that you can model the theme with out dropping the design or aesthetic worth. You possibly can solely rely on your theme to draw and interact clients.

We’ll get into theme customization in a number of, however allow us to get the difficulty of cash off our chests as soon as and for all.

Pricing and Licensing


Must you look to avoid wasting a couple of bucks or splurge on WordPress themes? Relies upon completely in your tastes and naturally, the dimensions of your price range. The overall rule of thumb although is you shouldn’t go all out and buy a dear WordPress theme irrespective of how good it’s.

Inquiries to ask your self embrace: Does it fit your objective? Will the pricing and licensing phrases favor what you are promoting targets? As an illustration, when you’re a developer, can you utilize the theme on a number of web sites? Are you getting free assist and updates or will you have to pay for these options in a while? What different goodies do you get with the theme? Bundled premium plugins? Different WordPress themes? A a full yr subscription to some service?

Relying in your wants, you must examine the pricing and licensing phrases to get a theme that works for what you are promoting mannequin and pockets. There are theme retailers similar to ElegantThemes, Themefuse, StudioPress, ThemeIsle and plenty of others that enable you entry to theme bundles for as little as $39 bucks per yr.

When you reside underneath a rock, a theme bundle normally include a variety of WordPress themes and maybe another sources. As an illustration, Elegant Themes’ bundle incorporates about 87 themes on the time of writing. Theme bundles are widespread with WordPress builders with a variety of shoppers to serve.

Many single-use theme licenses on Themeforest value about $58 and most include free lifetime assist and updates. Typically, an incredible WordPress theme prices between $40 and $70 bucks, with $55 bucks being the common worth. Dust low cost WordPress themes can solely imply hassle, so keep clear of those. Don’t play low cost, spend money on your WordPress theme however you don’t have to interrupt the financial institution both.

Some WordPress themes use premium plugins that you’d have purchased individually. It’s nice worth to your cash to get a theme with bundled premium plugins, as a few of these themes can prevent as much as $500 bucks! On the similar time, be looking out for themes that declare to ship with premium plugins however don’t, which forces you to buy the plugins independently.

Simple Theme Customization


There may be this time I attempted to vary the general structure of a theme constructed round WooCommerce. I might make modifications on one web page utilizing CSS however after I loaded a few of the different pages, they’d be tousled badly. Apparently, the theme developer had used similar web page templates and CSS courses on totally different pages, so each change I made affected a number of different pages therefore breaking the theme. It was an actual ache within the [you know where] since I wasted an excessive amount of effort and time digging into the code, which wasn’t precisely simple as some components have been dynamically created by WooCommerce.

Earlier than you’re caught with a WordPress theme, guarantee it might probably accommodate your customization simply. The very first thing to examine for is a theme choices panel or assist for the WordPress Theme Customizer, that will probably be invaluable particularly when you can’t discover your method round code or CSS. You must have the ability to model any premium WordPress theme along with your colours, logos and so on simply.

You also needs to have the ability to customise your header with none issues. Are you able to simply add navigation hyperlinks or anything similar to a banner advert in your header? When you can’t, select a theme that provides you full management over your header amongst different sections.

How in regards to the normal theme structure? How simply are you able to customise the structure of your present theme? With so many multi-purpose themes similar to our very personal professionally developed Whole responsive theme, you get a number of layouts and designs to go well with a wide range of wants. Simply so as to add a shameless plug, Whole comes with the Visible Composer Drag & Drop Web page Builder that means that you can construct an internet site out of your desires.

If it’s arduous to customise, you don’t need it. By any means, rent a design skilled to customise your theme in case you have the funds and might’t let go of the theme to your personal private causes. Wanting to economize? Go together with a theme that’s extraordinarily simple to customise.

Did anybody point out banner advertisements or was it simply me?

Monetization and Adverts


For a variety of bloggers, commercial is a good supply of passive earnings. There are WordPress customers who earn a residing with advertisements virtually completely. Enterprise, company and portfolio websites, however, don’t characteristic adverts, so that you may not care one bit about adverts if what you are promoting revolves round a bit of software program or product/service.

If you’ll monetize your web site utilizing, say, Google AdSense, it’s greatest to go along with a WordPress theme optimized for monetization. AdSense-ready WordPress themes normally include loads of actual property to host advertisements of various sizes. Moreover, they’re designed to serve advertisements on any system, which is a win-win. When you want a leaderboard advert to your header part, guarantee your theme of selection as sufficient room for this.

Make passive earnings with advertisements however don’t neglect to go along with a theme that compliments what you are promoting targets. When you want advert income, go along with a theme optimized for monetization. If you are able to do with out the advert income, a enterprise or company theme will probably be your greatest wager.

Evaluations and Scores


Themeforest and different theme retailers on the web include nice score and reviewing methods that allow you to see how a selected theme is fairing earlier than shopping for. It goes with out saying {that a} theme is nice if it has a excessive score, and extra so if the love is from a variety of consumers.

Many purchasers gained’t be bothered to overview a theme until it actually did suck, during which case they are going to be fast to put in writing paragraphs of complaints. Nevertheless it doesn’t harm to Google “[insert theme name] critiques” to search out out purchaser expertise along with your theme of your selection.

In case your search doesn’t yield the specified outcomes, you’ll be able to attempt in search of skilled critiques. On this weblog, we always overview all types of themes and plugins, so you can begin your search proper right here. Simply use the search field on the high to the suitable. Skilled critiques can reveal points that you simply gained’t discover on the theme’s web page on Themeforest as an illustration.

Simply in case you’re questioning, our Whole multi-purpose WordPress theme has a formidable purchaser score of 4.82/5.00 based mostly on extra 400 scores. It powers over 5.5k web sites and from buyer critiques, you’ll be able to inform precisely why it’s rising in reputation every new daybreak.

When you can’t discover buyer or skilled critiques in your favourite WordPress theme, attempt looking “dialogue of [insert theme name]” on Google. Many themes include assist boards the place customers focus on the theme and related points at size. You possibly can inform a lot a few theme and its writer by studying the feedback and threads left on these dialogue boards. Additionally, you will have the ability to tackle points you would possibly encounter along with your theme by following the dialog.

Website positioning Friendliness


When reviewing WordPress themes (and plugins) I at all times examine if they’re Website positioning-friendly. Website positioning is vital so far as advertising your web site goes. Whilst you can optimize your WordPress web site with any of the Website positioning methods on e-book, it’s a lot better to begin with a Website positioning-ready theme to avoid wasting you time, cash and energy.

However how do you inform in case your WordPress theme of selection is Website positioning-friendly? Builders will explicitly declare that their theme is Website positioning-friendly, however that’s simply the straightforward method. Website positioning-friendly WordPress themes use clear and semantic code that adhere to strict internet requirements. Different components to look out for embrace:

When you have no concept what Website positioning is or why it’s vital, your Website positioning professional would possibly assist you to find out if a theme is Website positioning-friendly earlier than investing your cash. Goal for a theme with a variety of Website positioning-friendly options. Are you seeking to be taught extra about Website positioning and optimize your WordPress web site for engines like google, take a look at WordPress Website positioning: Rating Increased in Search Engines.

Social Media Integration


Supplied your theme helps plugins, you should utilize any of those greatest social media plugins so as to add social media buttons and extra to your WordPress web site. Furthermore, you’ll be able to make the most of JetPack’s sharing module so as to add totally different and exquisite social accounts to your web site.

Some themes, nevertheless, include built-in social media buttons. What does this imply for you? Firstly, you don’t should spend cash on premium social media plugins (free is usually positive for small websites). Secondly, even when you choose free of charge social media plugins, you gained’t waste time in search of the proper one. Thirdly, the social media buttons are already custom-made to go with your web site’s look, really feel and elegance, which is a large plus when offering seamless consumer expertise. Fourthly, you simply want so as to add your social media hyperlinks through an easy-to-use admin panel, making your work extraordinarily simple.

All in all, social media is a good supply of internet visitors, engagement and model consciousness. As such, your theme of selection ought to combine with social media simply. Go for a theme that provides you loads of social media choices, despite the fact that you may not want all of theme ? .

Inflexible or Responsive WordPress Theme


That’s the query, now isn’t it? Right here’s a query or two for you. Would you go for a inflexible or responsive WordPress theme, and on this time and period, what do you’re feeling about WordPress builders who nonetheless make fixed-width themes?

There’s completely nothing improper with a fixed-width WordPress theme when you solely want to goal desktop customers. Simply know, in line with Google, you can be lacking out on about 61% of internet visitors and not using a mobile-friendly web site. In fact, you’ll be able to seize this visitors with a separate cellular web site, however the demerits outweigh the deserves.

Your clients are going cellular – an enormous and rising variety of individuals now entry the web on their cellular units, and there’s little your fixed-width theme will do to maintain prospects from tapping the again button. Who desires to scroll horizontally and zoom in/out solely to search out they’ll’t enter particulars into jQuery types designed to work with desktop computer systems? No person. Completely nobody.

Enters responsive internet design and your day is saved. With a responsive WordPress theme, you’ll be able to create an internet site that appears superior and performs amazingly on all units – large or small. You don’t have to construct a separate cellular web site from scratch, re-direct hyperlinks out of your essential web site and waste time optimizing two separate websites.

It’s 2014, not 1998, and responsive internet design is the best way of the long run. The proper WordPress theme for what you are promoting ought to be totally responsive. Totally responsive = each factor is responsive be it structure, photographs, content material and so on.

WordPress Theme Framework or Premium WordPress Theme?

Must you buy a theme framework or a premium WordPress theme? This relies completely in your preferences and what you’re seeking to obtain. When you’re seeking to construct your theme from scratch however don’t have the time to put in writing the bottom code, a theme framework is an appropriate possibility.

Utilizing little one themes, you’ll be able to construct your WordPress web site block by block or precisely the way you see it in your thoughts. Nonetheless, you will have some WordPress growth expertise to make use of theme frameworks. On high of it, particular person theme frameworks include a studying curve, which requires time and effort.

High notch premium WordPress themes, however, are beloved by many internet builders and web site homeowners alike. Are you able to guess why? Whilst you’re primarily getting a single theme, it’s is a whole product that you’ll be able to simply customise to fit your numerous wants.

You possibly can even use some premium WordPress themes as frameworks to accommodate complicated and different design wants. Simply be cautious, not all premium themes could make nice mum or dad themes. Premium WordPress themes are nice when you don’t possess coding expertise or simply want an efficient and fast answer to your design woes.

Cross-Browser Compatibility


Asking your prospects to obtain one other browser to take pleasure in being in your web site is like asking guests to your house to deliver their very own seats – it doesn’t make sense, it’s annoying and can ship them away. Suppose twice earlier than you sort “This web site is greatest seen in Mozilla Firefox”.

Guests to your web site use all method of browsers and units to entry your web site. In case your web site is incompatible with, at the very least, the key browsers, it’ll lead to totally different consumer experiences to your guests. That is dangerous. Very, very dangerous.

Trendy design methods enable internet builders to construct web sites which are appropriate with Web Explorer, Mozilla Firefox, Google Chrome and Safari amongst others. Your WordPress theme of selection ought to be appropriate with at the very least the aforementioned 4 browsers. Make that 5, Opera is nice too.

You possibly can select to consider the theme’s promotional supplies or take the highway much less traveled and check out the reside demo on totally different browsers. Decide on a theme that ensures nice and comparable efficiency on each browser you check.

Take a look at, check and check all the things from structure, content material, photographs and different components earlier than you make the acquisition choice. Simply to place it on the market, Whole is appropriate with IE8 to IE11, Firefox, Safari, Opera and Chrome. Go on, check the Whole demo on totally different browsers when you can spare a number of seconds.

Platform Compatibility

When you’ve learn a few of our earlier posts, you need to have heard a factor or two about BuddyPress, bbPress, WPML, WordPress Multi-site and WooCommerce amongst others. We’ve proven you the way WordPress got here to be and the way it has advanced through the years. We hardly miss an replace, and if it’s important sufficient, we write a complete put up about it.

That out of the best way, WordPress themes made for WordPress 2.5 gained’t work effectively with WordPress 4.0. That is exactly why builders preserve churning out replace after replace – to seal safety holes and enhance on their themes.

To start with, the theme you finally cool down on ought to be appropriate with the newest model of WordPress. If you’ll construct a multi-language web site, you want WPML compatibility. Will you utilize WooCommerce? Your theme of selection ought to be appropriate with that too. Trying to begin a group or community? Your theme ought to assist the likes of BuddyPress and WordPress Multi-Website to say a number of.

All in all, you want a WordPress theme that’s appropriate with as many platforms as potential. Higher have it and never want it than want it however…you understand how it goes.

Model New or Standard Previous Theme?


Model new themes provide freshness and new design concepts however might need loads of bugs. Alternatively, widespread themes which have been out there lengthy have fewer bugs however may be over-used. How then do you resolve which theme to decide on? It boils down to private desire. In any case, a model new theme may be very fashionable similar time subsequent week.

In any case, go for a well-liked theme when you’re positive it’s not over-used in your area of interest or attempt a model new theme and assist the authors enhance on it through suggestions. One benefit widespread themes have over model new counterparts is you’ll be able to inform if the previous is nice simply by glancing on the variety of gross sales and purchaser score. Earlier than a model new theme will get the gross sales or the score, you’ll be able to’t “guess” how nice it’s till you attempt it.

Widgets and WordPress Features Assist

As a well-meaning WordPress consumer, you need to consider each theme helps widgets and different core options of WordPress similar to featured photographs, a number of put up varieties, further menus, a number of sidebars, writer packing containers, sitemaps and 404 error pages amongst others. The bitter tablet to swallow is a few WordPress themes don’t assist a few of these options, which presents an issue in a while must you want them.

Learn the theme’s promotional supplies and critiques, however discover the demo deeply to find out the options you’re getting. Do I have to reiterate that you must go for a theme that helps as many options as potential? And with out widgets, are you supposed to increase your WordPress web site utilizing magic? Except you’re Ozor Dylan Rhodes, be vigilant.

Theme Assist and Documentation


High notch builders will provide fast assist whenever you’re caught. A developer who takes ages to answer buyer queries doesn’t care a lot in regards to the product. Why must you be bothered both? Try the assist boards offered by the developer and also you’ll instantly inform if they’re value shopping for from.

No developer ought to cost for assist so long as it issues a theme you beforehand bought from them. When you fall in love with a sure theme however the developer isn’t eager to offer superior assist, put it down and run the opposite method click on to the subsequent developer. In any other case, you’ll find yourself with a damaged coronary heart.

On documentation, any skilled WordPress theme ought to include full documentation together with detailed movies and the like. You simply can’t launch a technical product to the market with out documentation – the consumer guide. It screams you don’t care about your clients and even the product.

Updates and Future Proofing

The proper WordPress theme to your on-line enterprise ought to have the ability to stand the check of time. It must be future-proof. The developer ought to present frequent updates in step with WordPress “…to just be sure you at all times have the newest and biggest model of the theme.” Your developer shouldn’t cost you for updates since, in essence, they’re simply enhancing on their product. All the identical, examine the replace phrases to be on the secure aspect.

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WP Saviour

I am a WordPress specialist. My mission is to help you create beautiful websites with ease!