6 Best WordPress A/B Testing Plugins To Split Test Your Site

By WP Saviour •  Updated: 03/04/21 •  7 min read

A/B testing is a strong approach that helps you enhance your web site with actual knowledge. As an alternative of guessing whether or not a design or submit title is the best choice, you’ll be able to merely take a look at it and know for positive.

However if you wish to run A/B exams, often known as cut up exams, you’re going to wish a WordPress A/B testing plugin that will help you create and observe your experiments.

That will help you discover the suitable plugin on your wants and create helpful A/B exams at your web site, I’ve collected 6 of the very best WordPress A/B testing plugins and choices on this submit.

Nelio A/B Testing is essentially the most full A/B testing plugin that you just’ll discover for WordPress. Most different plugins that you just’ll see on this listing solely show you how to A/B take a look at your web site’s content material, However Nelio A/B Testing helps you to cut up take a look at virtually every part about your WordPress web site.


By that, I imply that Nelio A/B testing helps you to cut up take a look at totally different:

And it additionally nonetheless helps you to take a look at your content material, which implies you could cut up take a look at:


To grasp how the exams carry out, Nelio A/B testing offers you detailed analytics. You possibly can even outline your personal conversions and objectives to trace the info that issues. For instance, you may make objectives for guests:


When you discover a profitable variation, you may make that model stay simply by clicking a button.

Sadly, Nelio A/B Testing will not be free. Nevertheless, you will get a free trial to check it out if you happen to’re . After that, plans begin at $29 monthly.

Get Nelio A/B Testing

2. Easy Web page Tester

Easy Web page Tester doesn’t provide as many A/B testing choices as Nelio A/B Testing, nevertheless it does a terrific job of letting you simply take a look at totally different submit/web page content material towards each other.

There’s a fundamental free model that’s good for easy exams after which a premium model which affords somewhat extra performance.

The plugin is straightforward to make use of. After you put in it, you get a Setup New Cut up Check button once you edit any submit or web page:


Once you click on that button, you’re capable of create your cut up take a look at by:

As a result of it’s utilizing the common WordPress web page interface, meaning you’ll be able to nonetheless use Easy Web page Tester to check:

Then, you’ll be able to view fundamental stats in your dashboard:


All the things you noticed above is obtainable within the free model. In case you pay for the premium model, you additionally get entry to:

The premium model prices $59.

simGet Easy Web page Tester Free | Get Easy Web page Tester Premium

3. Thrive Optimize

Thrive Optimize is an A/B testing plugin from Thrive Themes. We use one other Thrive Themes product right here at ShoutMeLoud – Thrive Feedback.

Thrive Optimize is exclusive within the sense that it’s constructed on the Thrive Architect web page builder – so it’s essential to use each Thrive Architect and Thrive Optimize to run your cut up exams.

The plugin offers you a easy, well-designed interface from which you’ll be able to shortly spin up new take a look at variants that you just design with Thrive Architect. You possibly can select which purpose to trace and even divide your visitors between totally different exams utilizing percentages.

Then, Thrive Optimize offers you detailed analytics. And you may even have Thrive Optimize use statistics to routinely declare a winner so that you just by no means want to consider your A/B take a look at after beginning it:


All in all, Thrive Optimize has some of the wonderful interfaces of any WordPress A/B testing plugin.

In case you already use Thrive Architect, you should purchase a standalone copy of Thrive Optimize beginning at $67. In any other case, you’ll want to purchase a bundle of each Thrive Optimize, and Thrive Architect which begins at $127.

Get Thrive Optimize

4. Google Optimize

Google Optimize isn’t technically a plugin – it’s a free A/B testing software from Google. But it surely’s too compelling to disregard on this listing.

Sadly, you received’t have the ability to create A/B exams from inside your WordPress dashboard – you’ll use the Google Optimize cloud interface after which add some code snippets to your WordPress web site.

For instance, you’ll must construct two separate pages in WordPress after which enter these URLs within the Google Optimize interface. Then, Google Optimize will run the take a look at and provide you with detailed analytics:


That’s not as handy as one thing like Nelio A/B Testing. However if you happen to’re pleased with doing that, Google Optimize might be essentially the most highly effective free A/B testing software that yow will discover.

To make use of it, head to Google Optimize. In case you need assistance getting began, this submit has a helpful information.

5. Use A Third-Occasion SaaS Cut up Testing Software

Lastly, in order for you the utmost flexibility, you need to use one of many many third-party SaaS cut up testing companies. Whereas these companies aren’t technically WordPress plugins, they’re normally fairly straightforward to combine into your WordPress web site, and a few even provide devoted plugins to assist simplify the combination course of.

The one draw back is that these companies are normally dearer than WordPress plugins and function on recurring month-to-month billing, which makes them out-of-reach for many bloggers.

In case you do need one thing high-powered, although, some good SaaS A/B testing instruments to take a look at are:

Which Of These WordPress A/B Testing Plugins Ought to You Select?

If you wish to run easy A/B exams totally free, Easy Web page Tester and Title Experiments are nice free instruments. Google Optimize can also be a unbelievable possibility; it’s just a bit extra sophisticated to make use of.

In case you’re keen to pay for essentially the most detailed A/B testing potential, Nelio A/B Testing is the very best plugin as a result of it helps you to take a look at themes, widgets, menus, and extra.

And if you happen to’re already utilizing the Thrive Architect web page builder, I might suggest that you just get Thrive Optimize as a result of the 2 work very properly collectively.

Which WordPress A/B testing plugin are you testing? Let me know within the remark part under. Additionally, Do you might have any questions on working A/B exams on WordPress? Please go away a remark and we will have a dialogue.

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WP Saviour

I am a WordPress specialist. My mission is to help you create beautiful websites with ease!