Bloom Alternative: OptinMonster vs. Bloom – WPSaviour

By WP Saviour •  Updated: 04/16/21 •  7 min read

Need to generate extra leads, conversions, and gross sales out of your web site site visitors? In that case, then OptinMonsterand Bloom are 2 of essentially the most in style lead era instruments you should use. However should you’re questioning which one to decide on, we’ll assist you to make the appropriate selection.

On this article, we’ll examine OptinMonster vs. Bloom and present you the necessary variations between them so you possibly can determine which device you need to use in your website for lead era.

We’ll examine the two plugins based mostly on the next 6 factors:

  1. Basic Overview
  2. Marketing campaign Sorts and Templates
  3. Focusing on and Triggers
  4. Marketing campaign Creation and Customization – Ease of Use
  5. Pricing – Worth for Cash
  6. Documentation and Assist

1. OptinMonster vs. Bloom – Basic Overview

What’s OptinMonster?


OptinMonster is the perfect, hottest lead era and conversion software program obtainable available on the market. It comes with highly effective options to assist publishers, eCommerce websites, and businesses to develop their e mail lists, enhance pageviews, scale back cart abandonment, and enhance gross sales. It’s utilized by over 700,000 web sites on-line in the present day.

OptinMonster is a Software program as a Service (SaaS) answer that you should use on practically each web site platform together with CMS platforms like WordPress, Drupal, and Magento; eCommerce platforms like Shopify and WooCommerce; and web site builders like Squarespace, Weebly, and Blogger.

You’ll be able to set up OptinMonster in your web site simply by including a customized JavaScript code to your website’s pages. It’s even simpler on WordPress with its free WordPress API plugin.

OptinMonster has inbuilt integration for each main e mail advertising and marketing service like MailChimp, Fixed Contact, Drip, and so on. There’re over 30 e mail advertising and marketing providers you possibly can join along with your OptinMonster campaigns to spice up your advertising and marketing.

What’s Bloom?


Bloom is likely one of the strongest e mail optin and lead era plugins for WordPress. It was created by one of many main WordPress theme firms, Elegant Themes; the corporate behind in style Divi theme and its energy plugin Divi Builder. Elegant Themes’s themes and plugins, together with Bloom, are utilized by over 500,000 WordPress web sites on-line.

Bloom brings to the desk wonderful options together with extremely efficient optin sorts, elegant templates, concentrating on, and triggers to will let you acquire extra subscribers. Utilizing this plugin, you possibly can create lovely optin types simply and show them in varied areas in your website or private weblog to develop your e mail listing. It has integration with 16 of the perfect e mail advertising and marketing providers.

Not like OptinMonster, Bloom is completely a WordPress answer. It’s a plugin you’ll want to put in in your WordPress website and host the plugin’s sources by yourself server. Whereas OptinMonster is centrally hosted and also you solely hyperlink the sources along with your website; that means it tends so as to add much less load time to your server.

2. Marketing campaign Sorts and Templates

Bloom permits you to create 6 main optin sorts:

  1. Pop up optin
  2. Fly in optin
  3. Inline optin
  4. Under content material
  5. Widget space optin
  6. Locked content material optin

As you click on New Optin to get began, you’ll see a brand new web page with these 6 choice sorts. It’s best to select one to proceed.


Subsequent, you possibly can select a template in your optin type. There’re greater than 100 elegant, professional-looking pre-made templates obtainable inside Bloom.


You’ll be able to select one of many templates, customise it, and add your new e mail optin to your website. Bloom is a good plugin for creating e mail optin types.

OptinMonster helps you to do extra than simply create optin types or e mail signup types. And that’s why OptinMonster makes use of Campaigns as a substitute of optins. Moreover producing extra leads, campaigns assist to extend engagement and gross sales immediately in your website. For instance, you possibly can create campaigns with countdown timers which create urgency and enhance gross sales.

With OptinMonster, you possibly can create 5 predominant kinds of campaigns:

  1. Popup
  2. Fullscreen
  3. Slide-in
  4. Floating bar
  5. Inline


OptinMonster helps you to create all the identical kinds of optins Bloom can create and likewise provides 2 extra campaigns: Fullscreen campaigns and floating bar campaigns. Each of those campaigns are extremely efficient to seize extra customers consideration.

For instance, fullscreen welcome mat helps you to seize your guests’ consideration the minute they land in your website. The fullscreen overlay helps to current a focused provide for something in a distraction-free manner. Equally, a floating bar is a extremely efficient marketing campaign that allows you to get customers’ consideration with out annoying them, because it stays sticky on the high or backside of the web page.

After you select a marketing campaign kind in step 1, you possibly can select a template in step 2. OptinMonster includes a separate assortment of templates for every marketing campaign kind.


OptinMonster makes it straightforward with campaign-specific templates. For every marketing campaign, it has a collection of tailored templates, every constructed for a particular goal. Plus, the templates present a terrific variety and uniqueness from one another.

Winner: OptinMonster. For its means to create optin types in addition to campaigns for extra conversions. The extra marketing campaign sorts, Fullscreen Welcome Map and Floating Bar, additionally show OptinMonster a winner. Concerning templates, Bloom’s massive assortment of templates definitely offers customers loads of design choices; nonetheless, conserving all of them in an unsorted bundle makes it arduous for customers to choose one with ease.

3. Focusing on and Triggers

Focusing on options and triggers are essential for optin campaigns. Now, let’s see OptinMonster vs. Bloom based mostly on their options for concentrating on and triggers.

Bloom options highly effective show settings to permit you configure the place and when your choice seems.


It permits to make use of 6 kinds of triggers for automated popups and fly-in optins:

  1. Timed delay – optin triggers after a particular length of time a consumer is in your website
  2. Backside of submit – optin seems when a consumer reaches the underside of a submit
  3. After scrolling – shows optin after a consumer scrolls an outlined share of the best way down your web page
  4. After commenting – exhibits optin as soon as a consumer feedback on a submit/ web page
  5. After buying – optin seems proper after a consumer completes the checkout course of
  6. After inactivity – shows a popup or fly in optin if it detects a consumer is inactive on a web page for very long time

With Bloom, you possibly can select particular areas to show your optins.


Then, you too can refine optin concentrating on by defining explicit pages and posts to show and to not show optin types.


OptinMonster has far more highly effective show guidelines than Bloom gives. You’ll be able to add all of the triggers Bloom permits you to use and a complete lot extra.


You’ll be able to really arrange superior concentrating on guidelines with OptinMonster. Right here’re only a few of them:

These superior concentrating on options can be found completely on OptinMonster. Equally, it has highly effective triggers.

One of the vital highly effective OptinMonster triggers is Exit Intent Expertise, which is its signature characteristic. This good expertise helps to transform abandoning guests into subscribers and prospects.

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WP Saviour

I am a WordPress specialist. My mission is to help you create beautiful websites with ease!