Have you used Facebook offer feature yet? This feature is useful for companies, brands, bloggers & online marketers.
In this guide, you will learn how to make most out of Facebook offer feature.This feature will help E-commerce companies to offer special discount coupons and offers to their fans and customers. Here is the complete guide and information related to creating an offer on your Fan page and how you can use this to make money from Facebook pages.
How to create a Facebook offer for your Fans?
Like you create a new status update. Similarly, you will be creating a new Facebook offer for your Fans. Go to Fan page you admin and click on Offer, Event+ and select offer from the drop down options.
You can easily select online only offer and use your affiliate link and a discount coupon to offer something useful for your fans. Believe it or not, people like discount and offers which are hard to resist.
So, let’s say if you are promoting an offer from your company or any other company that you are affiliated with. You can simply add your affiliate link and add the coupon code.
Here is an example:
If the affiliate program which you are using doesn’t offer any coupon code or you embed coupon code directly into a link, you can skip the coupon part. For example, I can directly offer following the link, which offers $50 off without any coupon code on Dreamhost.
Click on next and now the creative part comes in, you need to add a catchy offer headline in 90 characters along with an image. Make sure to use an image which can bring maximum interaction and use clickable offer lines. Here is the final screenshot of created offer:
If you know about Facebook edge rank, by default any status update you post on Fan page, doesn’t reach to all and that’s where Facebook come with sponsored stories, where you set a budget to make your status update or offer reachable to more Facebook users.
You can also publish your offer without spending any money, i.e., with 0 budget, but if you are promoting something irresistible, make sure you start with a minimum budget of $10. When you are setting your budget for the Facebook offer, you can also see the estimated number of reach. Here is a screenshot for the same:
Click on share and your offer will start appearing in your Fans timeline. Now, here is interesting bit, your fans can quickly click on claim option to see the offer, and they will get an Email notification with offer details, which will make this more effective. Along with it, fans or you can claim the offer and reshare the offer with your friends, specific list or to the public. You can also see the number of people claimed the offer, now it doesn’t mean that they have made a purchase, but it means they clicked on the claim to see the offer.
How to make Facebook offers more lucrative and beneficial?
Facebook offers give ample amount of opportunities for E-commerce, product sites, Service sites to offer special discount and make money directly via Facebook pages. Bloggers who offer their product like eBooks, Membership sites or they can use affiliate marketing to take advantage of FB offer the feature.
You should also consider utilizing Facebook retargeting to make your offer reach to highly targeted audience. Here is a video guide that shows you how to use Facebook retargeting feature:
They key to, offer a product which people are more likely to buy or offer something unique and especially for your Facebook fans. Along with it, your image and catchy line for the offer will make a huge difference. For an E-commerce site, it would be a good idea to add some budget and use this feature to make their offer reachable to a larger audience.
You can also take advantage of status scheduling feature, to offer a special discount on the special occasions and holidays. Use your imagination and creativity, and I’m sure you can find some amazing ways to make most out of Fb offers and events. You can learn more about it on the official help page.
- Read: Facebook Interest list: Hidden gem for marketers
This seems like a great offer, and I’m sure in coming days, it will open many new door and opportunities for Bloggers and internet marketers to make money directly from Facebook fan pages. Have you tried this new feature from Facebook? How’s your experience so far? Don’t forget to like and share this post, if you find it informative.
Don’t forget to like and share this post, if you find it informative.