How to A/B Split Test Featured Images in WordPress – WPSaviour

By WP Saviour •  Updated: 08/11/20 •  3 min read

Do you need to run an A/B cut up take a look at for featured photographs in WordPress? Featured photographs play an essential function in rising pageviews and interesting customers. A/B testing featured photographs may help increase your engagement. On this article, we are going to present you the right way to A/B take a look at featured photographs in WordPress.


What’s A/B Testing?

Featured photographs in WordPress posts act as the primary article picture. They’re displayed prominently in your web site and are sometimes displayed on social media feeds while you or customers share an article.

Extra participating photographs are more likely to get extra clicks and can convey extra customers to learn the article. However how are you aware what sort of featured photographs your customers discover extra participating?

That is the place A/B testing is available in. You show two or extra variations to totally different audiences and monitor how customers react. The model that will get extra favorable reactions from customers turns into the winner.

Website house owners use A/B testing to check totally different touchdown pages on their website. See our information on the right way to run A/B checks in WordPress with Google Analytics. You may as well run A/B cut up checks for submit titles in WordPress.

Having mentioned that, Let’s see how we will run A/B checks for featured photographs in WordPress.

A/B Testing Featured Photographs in WordPress

Very first thing that you must do is set up and activate the Featured Image Optimizerplugin. For extra particulars, see our step-by-step information on the right way to set up a WordPress plugin.

Upon activation, merely create a brand new submit or edit an present one. Beneath the featured picture meta field, you can see two new bins named Featured Picture A, and Featured Picture B.


You’ll want to add two totally different photographs in every featured picture field by clicking on the Add featured picture hyperlink. Subsequent, beneath the featured picture efficiency meta field, test the field subsequent to ‘Activate Featured Picture Plugin For this Submit’ choice.

Now merely publish your submit and go to your web site. The plugin will randomly present both one of many two photographs to your customers.

You’ll be able to see how every picture carried out by visiting Settings » A/B Picture Settings web page.


You may as well view take a look at outcomes by modifying the submit and scrolling all the way down to Featured Picture Efficiency meta field.


It’s going to present you which ones picture acquired probably the most clicks. This field may even have a checkbox to deactivate the A/B testing for this submit.

After operating the take a look at for some time, you possibly can choose the picture that carried out higher and set it as the primary featured picture for that article.

Upon getting chosen the winner, don’t overlook to deactivate the featured picture testing for that submit.

That’s all, we hope this text helped you learn to A/B take a look at featured photographs in WordPress. You may additionally need to see our record of 14 greatest featured picture plugins and tutorials for WordPress.

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WP Saviour

I am a WordPress specialist. My mission is to help you create beautiful websites with ease!