How to Add Content Upgrades in WordPress and Grow Your Email List

By WP Saviour •  Updated: 04/16/21 •  8 min read

Not too long ago when our founder Prathamesh Patil shared his 14-point pre-publish blog post checklist, a lot of you requested about how did he add the bonus obtain supply. That’s known as a Content material Improve, and it helps you get considerably extra e mail subscribers. On this article, we are going to present you how you can add content material upgrades in WordPress and develop your e mail record.


What’s a Content material Improve?

Content material improve is a method the place you supply your readers an opportunity to get unique bonus content material by signing as much as your e mail record. This extra premium content material supplied for finishing an motion is also referred to as content material bribe.

Some totally different kind of content material upgrades:

Principally content upgrades need to be extremely related to the put up you’re providing it on. For instance, on a put up about content material improve, we must always supply a content material improve guidelines as a result of readers of this put up will discover that extremely helpful.

Human psychology performs an necessary position within the effectiveness of content material upgrades. The psychology precept generally known as Zeigarnik Impact states that individuals are most definitely to finish a activity in the event that they provoke it themselves.

For content material upgrades, it really works as a result of customers provoke it by clicking on a hyperlink or a picture. This makes them extra more likely to full the duty by ending the enroll.

Sounds too good to be true, proper?

See these stats from Syed’s web site evaluating an everyday popup and a MonsterLinks content material improve.


The generic popup was operating throughout the location and was seen by almost 26000 customers, out of which 744 signed up.

Then again, the focused MonsterLink was positioned on a single web page. It was seen by 270 individuals and 74 customers signed up. That’s an insane conversion all from a single web page with out operating any split-tests!

Now that you already know what’s a content material improve, let’s see how you need to use it by yourself web site to get extra e mail subscribers.

Add Content material Upgrades in WordPress?

Content material upgrades will be added to any internet web page utilizing MonsterLinks function in OptinMonster.

OptinMonster is the very best conversion optimization software program available in the market. It lets you add stunning decide in varieties like lightbox popups, scroll-triggered slide-in varieties, floating bars, sidebar optins, under the content material varieties, and so forth.

It’s tremendous quick and works fantastically with WordPress powered web sites.

Syed began OptinMonster to make use of on WPSaviour, and we elevated our e mail subscribers by 600%.

Observe: when you don’t have an e mail record, then take a look at our information on why it’s best to begin constructing your e mail record immediately.

Step 1: Organising OptinMonster

First you’ll need to put in and activate the OptinMonster plugin in your WordPress website.

This plugin acts as a connector between your WordPress website and OptinMonster.

Upon activation, click on on OptinMonster menu merchandise in your WordPress admin bar. You may be requested to offer your OptinMonster API username and key (the fundamental plan of OptinMonster is enough for providing content material upgrades).


Yow will discover the API data below your account on the OptinMonster web site. Merely login after which click on on the API hyperlink.


Subsequent, copy and paste API username and key into OptinMonster plugin web page after which click on on hook up with OptinMonster button.

Step 2: Create a New Popup Optin

As soon as you might be efficiently linked, it’s essential click on on the create new optin button.


It will take you to the OptinMonster web site. You might want to give your optin a title and choose your web site from the drop down menu. Subsequent, select lightbox as your optin design.

You will note previews of all of the totally different themes. You may choose any one among them as your starter theme.

It will carry you to the OptinMonster’s type builder the place you may completely customise the looks of your popup.


For content material upgrades, you’ll need to click on on the ‘Show Guidelines’ tab and choose “Monster Hyperlinks” choice.


Change the standing to energetic after which click on on the ‘Copy MonsterLink code’ button.

Now it’s essential open a plain textual content editor like Notepad and paste the code you copied. You’ll need this code later.

After that it’s essential change again to OptinMonster type builder and alter your marketing campaign standing from paused to begin marketing campaign.


Now you can click on on the ‘Save’ button and exit OptinMonster type builder.

Step 3: Allow MonsterLink Optin on Your Website

Go to the OptinMonster plugin web page in your WordPress website and click on on the Optins tab. You will note your new optins listed there.

Should you can’t see it there, then it’s best to click on on the refresh optins button. While you see your optin, click on on the ‘Edit output settings’ hyperlink under your optin.


It will carry you to the optin output settings web page the place it’s essential test the field subsequent to allow optin on this website choice.


Don’t overlook to click on on the save settings button to avoid wasting your modifications.

Step 4: Add Your Monster Hyperlink in a WordPress Publish or Web page

Including your MonsterLink in WordPress may be very easy.

Merely edit the put up or web page the place you wish to show MonsterLink. On the put up edit display, change to the textual content editor and paste the MonsterLink code you copied earlier.

It is going to appear to be this:


Click on me!

This code will present plain hyperlink to the customers nevertheless it gained’t actually stand out.

So how do you make it stand out? You may add a field round it like this:






Unique Bonus: Obtain The Weblog Publish Guidelines to make use of earlier than you hit publish.


You can too create a shortcode to make the field styling straightforward for future.

Merely add this code in your theme’s capabilities.php file or in a site-specific plugin:





perform wpb_make_yellowbox($atts, $content material = null) {

   return '

' . do_shortcode($content material) . '



add_shortcode('yellowbox', 'wpb_make_yellowbox');

Now you can add your content material improve hyperlink in your WordPress posts utilizing the shortcode like this:







Unique Bonus: Obtain The Weblog Publish Guidelines to use earlier than you hit publish.


You can too present the hyperlink with a picture. This fashion you can also make it far more distinguished and engaging.

Right here is how one can add the picture with MonsterLink in WordPress.



Step 5: Delivering Content material Improve

Now we’d like to check out how you can ship the content material improve that we promised to the consumer.

Your content material improve might be something. Syed used a guidelines doc in his experiment. You should utilize PDF, video, audio, or some other sort of content material.

As soon as customers enter their e mail handle, you may present them the promised content material improve. There are a number of methods to do that:

Present Obtain Hyperlink as Success Message

You may present a obtain hyperlink as successful message inside your popup.

Edit your optin within the OptinMonster type builder and click on on the success tab. Beneath the ‘Success Motion’ choose ‘Show successful theme’.


Click on on the success message textual content within the preview to edit it and add the hyperlink to the obtain file.

Redirect to Thank You or Obtain Web page

You can too redirect customers to a thanks web page that has the hyperlink to obtain the file. Choose You’ll discover the choice to redirect customers below the configuration tab within the optin builder.


Ship as an Electronic mail

Most email marketing software supply autoresponder options the place you may ship welcome emails to new customers. You should utilize it to ship the obtain hyperlink to the consumer.

You’ll have to test your e mail service supplier’s documentation part for directions on how to do that.


Content material upgrades are going to be the NEXT BIG factor in relation to lead-generation. Sensible entrepreneurs are already beginning to apply it to their websites.

Brian Dean from Backlinko, Bryan Harris from Videofruit, Neil Patel from QuickSprout, Pat Flynn from SPI, and ofcourse our personal Syed Balkhi has seen phenomenal outcomes from utilizing content material upgrades.

If you wish to develop your e mail record, then it’s best to undoubtedly check out content material upgrades. It is going to take you wherever from 30 minutes to 1.5 hours to construct and add a content material improve to your put up, however it’s completely value it.

We hope this text helped you add content material upgrades in WordPress to develop your e mail record. Need to study one other technique to increase your e mail record? See our information on how you can create a welcome gate in WordPress.

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WP Saviour

I am a WordPress specialist. My mission is to help you create beautiful websites with ease!