How to Build an Email List in WordPress – Email Marketing 101

By WP Saviour •  Updated: 04/16/21 •  12 min read

Constructing an e-mail listing is a sizzling matter amongst bloggers and small enterprise house owners. Nearly each skilled will inform you to construct an e-mail listing, however most neglect to cowl frequent questions like what’s an e-mail listing? why construct an e-mail listing? learn how to construct an e-mail listing in WordPress? and so on. On this e-mail advertising 101 information, we are going to cowl each side of e-mail newsletters and WordPress. This consists of the very fundamentals to superior methods, beneficial companies & plugins, secret tricks to enhance opt-in charges, and rather more.


As a result of this can be a lengthy article, we advocate that you just observe the desk of content material under to navigate by way of the article.

Electronic mail Advertising 101

What’s an Electronic mail Listing?

An e-mail listing consists of e-mail addresses of customers who’ve voluntarily signed up in your web site to obtain e-mail updates in a publication or particular announcement format. It means that you can keep in contact along with your present and potential prospects regularly (every day, weekly, month-to-month and so on). You possibly can ship emails about unique information, product associated bulletins, or give particular offers to your e-mail publication subscribers.

Why Construct an Electronic mail Listing?

On our web sites, we now have observed that e-mail outperforms social networks within the variety of clicks. We now have examined this repeatedly, and at all times acquired the identical end result. Emails acquired us 10 occasions extra clicks than all social media mixed.

Why e-mail carried out so effectively? The reply is straightforward: e-mail is personal and private. If this isn’t a ok motive to begin constructing your e-mail listing, then we acquired lots extra.

However what about social media? Isn’t e-mail lifeless and social media is the place everybody’s at?

If e-mail was actually lifeless, then why does each social media web site require you to have an e-mail deal with earlier than you join?

Electronic mail has been essentially the most dependable type of digital communication for the previous twenty years, and it hasn’t slowed down.

Constructing an e-mail listing is so much simpler than constructing a following on Fb, Twitter, or Google+.

Fb limits the attain of your pages to a small share of your followers. Equally your tweets solely seem for a restricted time on a person’s timeline. However, while you ship an e-mail it reaches to all of your subscribers and stays of their inbox till they take an motion.

We’re not saying that you need to abandon social networks. Social networking websites are nice for constructing person engagement, however e-mail will deliver you extra guests, conversions, and gross sales.

Lastly, a social media website can disappear or develop into much less well-liked (keep in mind Myspace?). After they disappear, they are going to take your followers with them. However e-mail is round for the reason that daybreak of the web, and it’s nonetheless the preferred approach folks talk on the web.

The right way to Get Began With Your Electronic mail Listing Constructing?

The very first thing that you just want is a dependable e-mail service supplier. These corporations focus on e-mail supply, and also you want them to make sure that your e-mail reaches the inbox of all of your subscribers (as an alternative of getting your e-mail marked as spam).

Although, you should use WordPress to ship emails, we strongly advocate towards that (see why you need to by no means use WordPress to ship e-mail newsletters).

These skilled e-mail service suppliers spend some huge cash and sources on their e-mail supply infrastructure to be sure that your e-mail doesn’t find yourself in your subscribers spam. All main corporations like Fb, Apple, eBay, and so on use a third-party e-mail advertising service.

Which Electronic mail Advertising Service Ought to You Use?

There are tons of nice e-mail advertising suppliers on the market. It’s a really aggressive business which suggests corporations are at all times making an attempt to maintain their prices low whereas providing quite a lot of options. Beneath are simply a number of the suppliers that we now have work with and extremely advocate.

Fixed Contact

Fixed Contact is the very best e-mail advertising service supplier for all dimension of companies and web sites. It permits you to ship emails, handle subscribers, observe emails, view analytics, setup autoresponders, create stunning e-mail templates, goal subscribers, and cut up check your campaigns.

The very best half is that Fixed Contact comes with a two month free trial. This provides you adequate time to setup your e-mail listing and begin capturing e-mail addresses. By the top of the trial, your listing shall be paying for itself. Signup for FREE!

Be aware: You do need to pay after the trial interval.


Aweber is among the hottest e-mail service supplier amongst bloggers and web entrepreneurs. It permits you to ship emails, handle subscribers, and supply nice monitoring. Except for that, it’s also possible to ship sequence of mechanically delivered emails (autoresponder), mechanically create emails out of your latest weblog posts, and goal subscribers based mostly on their motion, location, and so on with a single click on.

With Aweber, you possibly can simply cut up check e-mail templates, headlines, headline coloration, textual content coloration, textual content of submit button, and rather more. You possibly can attempt Aweber for $1 for the primary month.

Some others that we now have labored with embody Marketing campaign Monitor, GetResponse, MailChimp, and so on. All of them supply related performance. You primarily have to check costs and person interface.

The right way to Develop Your Electronic mail Listing in WordPress?

After you have signed up for an e-mail service supplier, the subsequent step is to combine e-mail subscription types by way of out your WordPress website.

The success of your e-mail advertising will depend on it.

To extend your e-mail subscribers, it’s essential to discover the proper spot in your website the place subscription types carry out the very best.

WordPress Popup also known as Ligthbox Popup

Lightbox popups are by far the best changing signup types you possibly can place in your web site.


We now have efficiently used lightbox popup on WPSaviour and observed a 600% enhance in our subscribers with out affecting the person expertise or any lower in pageviews.

Our founder, Syed Balkhi, constructed a preferred WordPress lead-generation plugin referred to as OptinMonster that means that you can create WordPress lightbox popups.

The very best half about OptinMonster is the exit-intent expertise. This function tracks person’s mouse habits and solely present them the popup on the exact second they’re about to go away. This has confirmed to be much less intrusive and affords the very best conversion.

You may also use OptinMonster to do A/B testing of your types, present completely different types on particular classes or pages, and rather more.

In case you’re somebody who’s a bit hesitant on utilizing a popup in your website, then we now have a problem for you. Attempt it out for 14 days, and in case you don’t enhance your subscribers by large numbers, then you possibly can flip it off.

Of us are sometimes shocked after they see the outcomes. That is why OptinMonster is now getting used on QuickBooks web site, Michael Hyatt’s weblog, and at many different respected on-line sources.

Get OptinMonster now and use the coupon WPB10 to get 10% off.

Floating Footer Bar

Floating footer bar is what you see on the backside of each web page on WPSaviour. It’s a bar that scrolls with the person as they scroll.

We now have written a tutorial on how one can create a sticky floating footer bar in WordPress.

You possibly can simply add e-mail signup types to the floating bar to maximise the optin charge.

For individuals who don’t need to cope with following a tutorial and customizing HTML / CSS, then we now have it built-in to OptinMonster.


Except for getting pre-built designs which you could simply edit with out writing any code, you additionally get full energy of OptinMonster.

For instance, if a person closes the bar, then you possibly can select to by no means present them the bar once more for 30 days or any interval that you just need. You possibly can present completely different message on completely different classes, posts, or pages.

Footer bars convert a bit of bit lower than popups, however they’re nonetheless one of many higher changing e-mail signup types in your website.

Slide-ins or Slide-ups

Slide-ins are types that slide from the underside proper nook of your display with an e-mail signup supply. Not like static sidebar types, these get person’s consideration and are thought of to be much less annoying than popups.


Enterprise house owners really feel extra snug with this way when in comparison with popups. Whereas it will get respectable conversion charge, it’s no match for a popup.

There are tons of plugins that let you create a slide-in type.

The three that we advocate are OptinMonster, Qualaroo, and Drip.

Qualaroo and Drip include month-to-month subscription plans, whereas OptinMonster comes with an annual price.

Generic Sidebar and After Submit Types

It’s develop into a typical observe to place an e-mail signup type within the sidebar and after the publish.

These types normally get the bottom conversion, however most people don’t notice it as a result of these types come built-in with the themes.

Resulting from well-liked demand, we now have added the types to OptinMonster primarily to permit customers to split-test their message together with seeing the precise outcomes, so you possibly can see how effectively the sidebar types and after publish types convert when in comparison with the opposite type sorts.

Contact Types

Whereas the title learn contact types, we’re speaking about any WordPress type basically so it consists of: person signup types, basic contact type, request a quote type, submit a publish type and so on.

You possibly can creatively add a checkbox in your type that claims one thing like this “Sure I need to obtain updates from WPSaviour”. We now have seen this system utilized in quite a few massive model web sites the place they are going to have two checkboxes the place one says, I agree with the Phrases of Service and the opposite says signal me up for the updates. Usually coding this could be not possible for Saviours. But it surely has been made straightforward with our favourite WordPress type plugin: WPForms.

With the WPForms drag and drop type builder, you possibly can merely create as many types you need, and use their Aweber, GetResponse, or MailChimp addons to have the opt-in choice inside your contact type. Be aware: This addon is accessible for his or her Plus & Professional plan, so Primary Plan customers don’t get this addon.

We imagine this can be a nice option to keep in contact along with your shoppers, if you’re a designer or marketing consultant. It may be utilized in anyway you need, so sky is admittedly the restrict.

Use this WPForms coupon to get 10% off your buy.

Interacting along with your Subscribers

After you have began constructing your e-mail listing, it’s essential that you just interact along with your subscribers.

It is best to make a behavior of sending them common updates, whether or not it’s weekly or month-to-month.

Not each e-mail must be promotional. You possibly can ship emails requesting suggestions, giving useful ideas, and so on.

We hope this e-mail advertising 101 information helped you construct an e-mail listing in WordPress.

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WP Saviour

I am a WordPress specialist. My mission is to help you create beautiful websites with ease!