How To Capture Email Using Interactive Content [Quizzes, Poll, Tests] – WPSaviour

By WP Saviour •  Updated: 04/16/21 •  6 min read

It’s a no brainer that content material upgrades are one of many greatest methods to create a extremely focused e-mail checklist.

Did you ever marvel what would occur for those who added quizzes as a content material improve for lead technology?

Effectively, it could not solely improve your lead technology by 200% however it could additionally improve your total consumer engagement by the same margin.

Many massive manufacturers are already utilizing quizzes to seize leads & for those who haven’t began utilizing them but, you can begin doing it at present.

Right this moment, you may be studying about Riddle, which is a useful gizmo for e-mail entrepreneurs to create quizzes, polls, assessments, and surveys. These are additionally referred to as “interactive content material”.

Earlier than we transfer forward, listed below are some attention-grabbing info about quizzes:

Fascinating stats! Proper?

Quizzes helped BuzzFeed propel its exponential development.  (They’ve a devoted part for quizzes that you’ll be able to try right here.)


That is all due to companies like Riddle, which helps publishers like Savior, BBC, Arsenal, and Adweek  create & embed quizzes for his or her websites (and in flip surveying and capturing e-mail leads).

The very best factor about this service is you’ll be able to create & embed a quiz (or different interactive content material) in 5-10 minutes. In case you are utilizing WordPress, you’ll be able to use the Riddle WordPress plugin. For different platforms, you simply have to copy-paste the code to embed some beautiful and playful content material onto your weblog.

Nonetheless, I don’t need you to take my phrase with none proof.

I’m about to point out you ways straightforward it’s to create a lead-generating quiz with Riddle.

Capturing emails utilizing interactive content material:

Quizzes and polls are a two-way road; for them to be efficient, you want an individual’s consideration and, typically, their interplay as properly.

This type of content material will assist you to get a highly-engaged consumer base in a really quick period of time.


Earlier than I present you the precise steps, let me rapidly spotlight among the options of Riddle:

And there’s many extra options.

I’ll allow you to discover the remainder of them by your self.

To get began, I counsel you create an account (with the free trial) & observe the steps talked about under to create your first lead technology quiz.

Create account on Riddle (Free trial for 14 days)

Riddle has a substantial quantity of choices (quizzes, polls, assessments, and so forth.). For at present’s assessment, we are going to select “Quiz” as a result of it’s in style and efficient.

riddle-com-options-9413409 Totally different sort of “Riddles” you’ll be able to select

If you click on on “Quiz”, you will note the next interface.

On the left, you’ll be able to see the “Title” of the Quiz, the “Query” part, and a spot to place a picture for the quiz.

riddle-com-pre-filled-quiz-form-9345132 Pre-filled quiz interface

For every query, you’ll be able to determine whether or not or to not use a picture (with the choice to present attributes to it). You possibly can additionally add photographs to the reply.

An choice referred to as “Appropriate Reply Clarification” explains the proper reply. I feel this can be a fairly neat choice.


This explicit picture (see screenshot above) is absolutely good and is definitely from Riddle’s built-in “Inventory Picture” assortment. It isn’t exhaustive, however it works for easy quizzes.

You even have the choice so as to add photographs and movies from Getty Pictures, YouTube, Fb, your laptop, or the article that you’re engaged on. (In lots of instances, quizzes are related to a selected article and this feature makes numerous sense.)

riddle-com-stock-images-5707049 Inventory Pictures you’ll be able to select in your quiz

When you’ve created the quiz, you’ll be able to select to generate leads from the quiz.

It’s a easy type the place you’ll be able to accumulate the small print you need from customers. You possibly can select to make the supplying of this info necessary or voluntary (all the time a helpful choice).


The following step within the quiz creation course of is the “Customise” half.

You possibly can customise your quiz extensively and seamlessly combine it onto your web site. By doing this, it doesn’t scream for consideration and make it appear to be an unsightly widget that you simply’ve put in.

This can be a crucial choice to have.


After you’ve executed customizing, you’ll be able to combine your quiz knowledge with numerous different functions by way of

It may be a reasonably helpful choice for these of you who’re critical about doing one thing with the info you’ve collected.

riddle-com-special-integrations-2058422 Combine your quiz knowledge with different functions

It’s time to publish!

Each Riddle has a separate URL situated on their web site (with the apparent the selection to combine it in your web site). You get a easy embed code that you may add to any explicit web page.

And voila! You might be good to go.

riddle-com-published-quiz-1081147 The quiz is revealed on each Riddle’s web site and yours

For these within the quiz I simply created (which is simply an instance), it’s embedded under.

Logging in, selecting the questions, including photographs, making ready a lead-gen type, customizing, and publishing took me a complete of ten minutes! 

So how is 

I’d say it’s undoubtedly one of many most seamless and self-explanatory instruments on the market. Not solely by way of creating quizzes, however generally.

The UX of this web site is so easy that it solely takes just a few seconds to grasp.

The interface for every kind of Riddle is completely different and that’s what makes it distinctive and seamless.

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WP Saviour

I am a WordPress specialist. My mission is to help you create beautiful websites with ease!