How to Decrease WordPress Page Load Time

By WP Saviour •  Updated: 03/04/21 •  16 min read

Earlier than placing collectively this submit, I needed to re-check the web page load time of my weblog. Effectively, I like me some pace and if my pages aren’t performing optimally, I’ll likely go to mattress a nervous man. And I’m a nervous man as a result of I simply scored 73/100 at Pingdom. Seems like I’ve some work to do however sufficient about me, you need to be nervous your self you probably have a sluggish web site as a result of:

No person loves a sluggish web site and that’s a truth. I’m keen to wager a sluggish web site isn’t one amongst your favourite issues. Sluggish web sites can drive you loopy if you happen to’re affected person sufficient to stay round. That stated, how will you lower web page load instances of your WordPress web site as a way to provide a sooner and richer expertise to your net guests?

In right now’s submit, we’ll reveal greater than ten (10) methods you should utilize to make your WordPress website sooner. Take and run with a number of of those factors and you may be alright.

Select the Greatest WordPress Internet hosting

There are a number of components you need to take into account when selecting one of the best WordPress internet hosting. In case you by chance select a sub-standard net host (and even an overburdened shared internet hosting plan), it solely means one factor: you’ll have to put up with a sluggish website for so long as you stick with that specific net host.

Whereas an inexpensive shared internet hosting plan might be good when beginning out (or when testing the waters), you’ll need a managed WordPress host equivalent to WPEngine for final efficiency.

However, however what about my devoted server or VPS (Digital Non-public Server) internet hosting plan?

Effectively, no internet hosting plan can compete with managed WordPress internet hosting. famous a 54% pace improve the day they moved to WPEngine. Have you ever observed how briskly our web site masses? That’s as a result of we use WPEngine as effectively!

How will you inform whether or not your server is on the middle of your web page pace woes? In case you examine your area utilizing Google PageSpeed Insights and “server response time” is a matter, you need to take into account altering your net host.

Delete WordPress Plugins You Don’t Use


To expertise big wins so far as growing web page pace is worried, you have to be cautious when putting in plugins. There are two ideas to reside by the place WordPress plugins are involved:

In case you take inventory of all of the plugins in your WordPress web site, you’ll notice you may not want all of them. For example, you probably have WordPress search engine optimization by Yoast, you don’t want an XML sitemap plugin. One other instance: Akismet is a superb abti-spam plugin, however you don’t want it in case your remark plugin (equivalent to Disqus) has a formidable spam filtering system. Are you following?

Furthermore, you don’t want a plugin to examine your WordPress web site for damaged hyperlinks, you’ll be able to simply try this on-line utilizing the W3C Hyperlink Checker. Cleanup your WordPress plugins, and uninstall plugins that you simply not often or by no means use. Plugins such because the WordPress Importer or Final Coming Quickly needn’t decelerate your web site. Uninstall such plugins as soon as they’ve served their function.

It’s best if you happen to (or your WordPress developer) can combine sure options instantly into your web site, so that you could do away with plugins which may decelerate your web site. In case you didn’t know, plugins are infamous for injecting all method of CSS and JavaScript code on the prime of your pages. This could negatively have an effect on your web page load pace.

Necessary: There’s NOTHING flawed with having a whole lot of plugins lively in your website, the problem is having a whole lot of poorly coded plugins, or a number of plugins that accomplish the identical job or a whole lot of plugins that add stress to the server.

Scale back HTTP Requests to Your Server

Does your web site require a thousand recordsdata to show that first occasion? If that’s the case, you’re shedding a whole lot of treasured seconds in web page load time. Remove something that’s pointless to your trigger, but when that proves difficult, take into account coding your theme afresh – solely this time make sure you put a cap on the variety of recordsdata required to show your website.

Each file (CSS, JavaScript, Photos, and so forth) you employ in your web site will increase your web page load time. It goes with out saying that to extend web page pace, you need to use as few recordsdata as doable. In case you can’t hack this throughout your web site, use few recordsdata in your hottest pages. This contains your homepage and product pages.

Optimize Your Photos


Nonetheless on recordsdata and the way they affect web page load time, your pictures can have an excellent influence in your web page pace. As we found in 10 WordPress Plugins to Optimize Picture Efficiency, “…a web site with non-optimized pictures is a whole drag, and it’ll eat up your treasured bandwidth, decelerate nearly every part and break person expertise (UX).”

Earlier than importing be sure that to optimize your pictures for WordPress, compress them or save the recordsdata for the online. In case you don’t know methods to save recordsdata for the online, the “Save for Internet” choices is a standard characteristic in most picture enhancing applications equivalent to Photoshop and Gimp.

One other necessary factor. Cease utilizing pictures which might be far bigger than what you actually need. In case you want a 150 x 150 thumbnail, don’t add and scale down a 300 x 300 picture. There are such a lot of (and free) picture instruments on the market you haven’t any excuse in any way to not optimize your pictures. Don’t know the place to look? Listed below are a number of examples:

Your Advertisements Matter Too

Commercials are an excellent income stream for a lot of a web site, however they can also influence negatively in your web page load time. Linking on to the services or products you’re selling utilizing optimized pictures is one of the best ways to promote affords in your web site. Alternatively, you should utilize textual content hyperlinks and increase web page pace significantly. The one drawback with textual content hyperlinks is your advert income may take a success or two seeing that pictures draw extra consideration than textual content.

You’ll damage your web page pace if you happen to rely closely on third celebration advert networks that run on exterior servers. On the identical time, including an area advert monitoring code to your web site may damage efficiency. What to do? Use optimized and regionally hosted (which means hosted in your server) pictures to advertise affords. You’ll be able to all the time observe your adverts utilizing a plugin equivalent to Fairly Hyperlink Professional.

Main takeaway: Scale back the variety of server-intensive adverts or solely go for adverts that gained’t pressure your server sources.

Flip On Gzip Compression

In case you had been instructed to hurl a bit of paper throughout the room so far as it may well go, would you flippantly crumple it or squeeze it with all of your may? That’s proper, you’d get your Hulk Smash on.

The previous quote was by Willie Jackson and this identical precept applies to Gzip compression. This characteristic instructs your server to compress your web site (all of the recordsdata) earlier than sending the identical to your net guests. Your web site is then decompressed on the browser degree.

Gzip compression is a cool and straightforward method of rushing up your WordPress website. Simply navigate to your WordPress Choices Display screen at and alter the worth of the gzipcompression discipline from Zero to 1. Substitute with your personal area. Clearly, you need to first login to your website for this to work ?

Take Benefit of Caching and Content material Supply Networks (CDNs)


WordPress caching entails saving a few of your static recordsdata (e.g pictures, scripts, and so forth) on the customers’ gadget for a specified time frame. When your customers go to your web site at a later date (and supplied the cached recordsdata haven’t expired), your web site will load sooner because the person doesn’t must obtain the recordsdata out of your server.

Enabling cache in your WordPress web site is tremendous duper simple. If you want to get underneath the hood, you’ll be able to allow browser caching by inserting the code under in your .htaccess file.


ExpiresActive On
ExpiresByType picture/jpg "entry 1 12 months"
ExpiresByType picture/jpeg "entry 1 12 months"
ExpiresByType picture/gif "entry 1 12 months"
ExpiresByType picture/png "entry 1 12 months"
ExpiresByType textual content/css "entry 1 month"
ExpiresByType textual content/html "entry 1 month"
ExpiresByType software/pdf "entry 1 month"
ExpiresByType textual content/x-javascript "entry 1 month"
ExpiresByType software/x-shockwave-flash "entry 1 month"
ExpiresByType picture/x-icon "entry 1 12 months"
ExpiresDefault "entry 1 month"


Code courtesy of Kevin Muldoon. The above code specifies how lengthy every file kind will likely be cached. Alternatively, you’ll be able to allow caching in a few minutes utilizing WordPress caching plugins equivalent to:

By the way in which, caching plugins publish static HTML variations of your recordsdata eliminating the necessity for server calls. Caching will lead to instant pace enchancment, so get your WordPress caching plugin already. Many web site house owners and WordPress builders in your footwear select WP Complete Cache. Caching apart, allow us to have a look at Content material Supply Networks or CDN in brief.

Content material Supply Networks

Your WordPress web site could possibly be hosted on a knowledge middle (server) anyplace on the globe relying on the situation of your net host. Irrespective of how highly effective your server is, the additional away a person is from the server (therefore your web site), the longer the web page load time. For example, in case your server is positioned in San Francisco, a buyer in London will expertise longer load time in comparison with a buyer in, say, Washington.

Content material supply networks equivalent to CloudFlare and BootstrapCDN alleviate this drawback. A content material supply community is a sequence of interlinked knowledge facilities positioned throughout the globe. After signing up for a CDN account, variations of your web site are saved on a number of knowledge facilities. When a person visits your web site, the CDN will routinely serve your web site from the info middle nearest to the person.

Managed WordPress internet hosting specialists, WPEngine, present top-level CDN and caching options that can show you how to to supercharge your WordPress web site.

Stylesheets on the High and Scripts on the Backside


Web site structure impacts the efficiency of your website in additional methods than you suppose. I imply, the way in which you order varied components in your WordPress website (or another website for that matter) has a substantial impact on how briskly your content material masses.

However how is placing stylesheets on the prime and scripts on the backside going to lower web page load instances on my web site? Firstly, you by no means need your guests to see unstyled content material, now do you? Inserting stylesheets on the prime (within the aspect) ensures they’re loaded first. As such, your kinds will likely be utilized to your pages as HTML masses.

Placing scripts on the backside sees to it that your content material masses earlier than objects of interplay kick in. Widgets, scripted adverts, exterior API calls and scripted varieties amongst others ought to load after your content material. In spite of everything, customers will solely work together with these objects after seeing your content material. You don’t need guests to see unstyled content material, and also you undoubtedly don’t need them to see the Associated Posts widget amongst others lengthy earlier than the content material.

Do you know? Placing scripts on the prime (or in your aspect) may stop your content material from loading in case one of many scripts fails to load?

Restrict Your Exterior Scripts

Nonetheless on this script enterprise, in case your web site depends on too many exterior scripts, it’ll decelerate. I believe we talked about one thing about this once we touched on how adverts can decelerate your web site. Widespread examples of exterior scripts embrace:

Decreasing the variety of exterior scripts can significantly lower web page load time. The one drawback is you face the danger of operating your web site with out sure options. You can also make up for a lot of the options by coding them instantly into your theme.

You don’t must disable all exterior scripts, you should utilize the Pingdom Web site Velocity instrument or GTmetrix to place a finger on the scripts straining tour sources. Would you like superb web page speeds or extra options (that customers may by no means get to make use of anyway as your website takes a long time to load)? It’s all about compromising for the better good, or somewhat, higher web page speeds.


What are we minifying? Your HTML, CSS and JavaScript code. How do you minify HTML, CSS or JavaScript? You take away all white house from the code.

Gained’t that make the code unreadable? Gained’t the code damage our eyes? Sure, it would make the code tough to learn, however if you wish to improve your web page pace, you gained’t fear about such issues. In spite of everything, you’ll be able to all the time remark out your code if that helps. Orderly construction and white house is utilized in code to make it readable to human readers. Browsers and servers don’t care one bit about aesthetics so long as your code is legitimate.

Use loads of white house to boost the front-end, however take away all areas and tabs out of your code. In case you don’t need to go tinkering, you’ll be able to automate the entire course of utilizing a plugin equivalent to Autoptimize.

Use Effectively-Coded & Managed WordPress Themes


WordPress themes that by no means bought love from their builders often comes with poorly performed code that can exhaust your server sources leading to a sluggish web site. As well as, poorly developed WordPress themes may use pictures within the extra, which is able to add weight to your website.

Select professionally developed WordPress themes from respected sources. Above every part else, your theme of selection ought to be responsive and optimized for greatest efficiency. Don’t know the place to start out? Take a look at the ever-impressive Complete Drag & Drop WordPress theme or our Free WordPress Themes.

However keep in mind, simply since you belief the theme developer it doesn’t imply that the theme is coded to perfection. Everybody makes errors and each theme has some form of bug or flaw someplace, which is why it’s additionally necessary to make use of themes which might be managed and up to date recurrently. Don’t accept a theme simply since you like the way in which it appears, any theme might be re-designed by way of a baby theme.

Take out the Trash

Since WordPress 2.9, each time you delete content material out of your website, it’s despatched to trash – one thing just like the recycle bin in your desktop. You’ll be able to, subsequently, restore or completely delete your recordsdata at will. The one drawback is this junk can take up loads of room in your database. As soon as the trash accumulates, it may well suffocate the DB slowing down your web site.

WordPress empties trash each thirty days, however you’ll be able to change this by enhancing your wp-config.php file:

outline( 'EMPTY_TRASH_DAYS', 7 );

The above code will instruct WordPress to clear trash after each seven days whereas the next code will disable the trash characteristic for good:

outline( 'EMPTY_TRASH_DAYS',  0 );

Disable Jetpack Options You Don’t Use


Disabling a number of the Jetpack options you by no means use can increase the pace of your web site immensely. I deactivated all options aside from feedback, sharing, shortlinks and widget visibility and decreased my web page load time by an entire three (3) seconds!

Jetpack options make the most of scripts, which take time to load aside from sending additional requests to your server. In case you activate all Jetpack options, your pages will take longer to load. Activate the options you need to use and neglect about the remaining.

Fast Abstract

Offering nice person expertise and rating effectively in engines like google are actually tied into web page pace and website efficiency typically. For this very purpose, you’ll be able to by no means underestimate the significance of optimizing your web site for greatest efficiency. In an inventory:

  1. Select one of the best WordPress internet hosting (We use and love WPEngine)
  2. Delete previous plugins that you simply don’t use
  3. Scale back HTTP requests to your server
  4. Optimize your pictures
  5. Select your adverts properly
  6. Activate Gzip compression
  7. Reap the benefits of caching and content material supply networks (CDN)
  8. Stylesheets on the prime and scripts on the backside
  9. Restrict your exterior scripts
  10. Minify, minify and minify some extra
  11. Use premium WordPress themes (I like to recommend Complete Drag & Drop Multipurpose WordPress theme)
  12. Take out the trash
  13. Deactivate Jetpack options you don’t use

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WP Saviour

I am a WordPress specialist. My mission is to help you create beautiful websites with ease!