How To Keep Your WordPress Website Off Google’s Blacklist

By WP Saviour •  Updated: 03/02/21 •  8 min read

Do you discover a sudden dip in site visitors to your web site? Bizarre commercials for shady merchandise that flash in your pages? In the event you’re nodding in settlement, it’s potential that your webpages are lacking from Google’s index. To place it merely, Google possibly blacklisting your website, as a result of it considers it unsafe for guests. To forestall this from occurring to your web site, it’s essential to know the right way to maintain your web site off Google’s blacklist.

What Is Google’s Blacklist?

Search engines like google and yahoo resembling Bing, Norton Protected Net, McAfee SiteAdvisor and many others. try to supply customers the very best search expertise potential, and Google is not any completely different. Google is continually looking out for malicious content material on web sites that may doubtlessly hurt guests. It then quarantines these web sites.

Whereas Google doesn’t publish any official blacklist, it repeatedly scours the web for potential threats. It then de-indexes these unsafe web sites to safeguard guests. Site owners have to pay a substantial amount of consideration to this, as it may well result in heavy lack of site visitors.

Google suspects that these web sites inject malicious code to quietly set up packages that reap the benefits of any software program glitches in your pc. These packages can then ship out spam mails, and even wreck a customer’s pc or sluggish it down. They’ll additionally steal your guests’ private data resembling passwords or bank card information.

In lots of instances, a blacklist is an effective factor because it protects unwary guests. The truth is, a potential purchaser of a web site ought to examine if the web site is on the blacklist as a part of the due diligence course of.

What Makes Google Think about a Web site Unsafe?

Google considers many elements earlier than taking your web site out of the attain of tourists. Generally this occurs on account of algorithmic adjustments, however extra usually it possibly on account of safety or different points that want some  fixing:

These elements can set off penalties from Google, together with removing from Google’s search index.

What Occurs if Your Web site Is Blacklisted?

Essentially the most dramatic impression of being placed on Google’s blacklist is the drop in customer depend. In addition to critical income loss, the web site’s status and credibility may also take a beating.

Google begins to flash warning indicators to scare away away guests out of your web site. And when you’re on the blacklist, it may be an extended highway to restoration.

15 Indicators that Your Web site Is Blacklisted by Google

Generally, Google notifies the site owners about de-indexing the web site. However you can too look out for these indicators.

  1. Warning messages resembling ‘This website could also be hacked‘ or ‘This website might hurt your pc, Do you need to proceed?’ start to flash.
  2. Google warns guests that your website is Presumably Compromised or Probably Unsafe.
  3. Your web site masses an empty web page or your homepage is redirecting to a different URL.
  4. Looking your web site in Google returns bizarre pages or advertisements.
  5. web optimization spam hyperlinks and redirects in SERPs.
  6. Bizarre key phrase searches for shady pharma merchandise land in your web page.
  7. Your emails begin to bounce.
  8. Unfamiliar popups start to flash, spammy content material or bizarre advertisements seem in your website.
  9. Your browser masses bizarre content material from exterior sources.
  10. You discover unusual code fragments within the header or footer of your web site if you click on Ctrl+U.
  11. Your web site slows down visibly.
  12. Bandwidth utilization will increase.
  13. Visitors to your web site is lowering by the day.
  14. Your Google Webmaster Instruments account receives warnings about malicious code in your web site.
  15. Your web site not seems on Google’s index.

Tips on how to Test if Your WordPress Web site Is on Google’s Blacklist

It’s fairly potential that your web site has been taken off the index by search engines like google with out you even understanding about it. Whereas the indicators above can point out blacklisting, there are some particular checks you’ll be able to perform to confirm the identical:

Conduct a Handbook Test

Sort in your web site deal with within the Google search bar. In case your website doesn’t present up, and this was not the case beforehand, chances are high that the positioning has been de-indexed by Google. After all, this received’t work for a brand new website, as it might not but be listed by search engines like google.

Free On-line Instruments

On-line scan instruments supply a fast examine to search out out in case your web site has been penalized by Google. Go to IsMyWebsitePenalized and paste your web site URL. This device is a free service that’s helpful for site owners and web optimization professionals.


The device scans your web site and lets your know concerning the penalty standing. The outcomes are pretty correct. It’s essential to notice that parked domains, redirected domains, or new web sites will mirror a Penalized standing.

Sucuri SiteCheck


One other efficient device that you need to use is the Sucuri SiteCheck scanner. It will possibly detect malware and quite a few safety points, together with blacklisting of your web site. Furthermore, the scanner recommends strategies to repair the difficulty.

Google Webmaster Instruments

However by far, one of the best ways to go about it might be to make use of Google Webmaster Instruments to examine safety flaws in your web site.


The safety points space of Google Webmaster instruments reveals a load of helpful details about your website, together with the hyperlinks to your website, your search queries, website well being and 404 errors.

Tricks to Hold Your Web site Off Google’s Blacklist

Repairing the injury brought on by de-indexing is a long run course of. Subsequently, it’s wiser (and simpler) to undertake some preventive measures.  Listed below are a handful of issues that you are able to do to remain on Google’s good aspect:

Keep in mind these aren’t a assure (since we don’t know what precisely you’re doing in your web site), however they’re all good practices to comply with to assist maintain your web site whitelisted.


As you’ll be able to see, being blacklisted by Google has large unfavorable penalties that take time to get better from. It’s an incredible thought to create an account with Google webmaster instruments to do an everyday examine of your web site. You can even discuss with our earlier submit on recovering from a hacked web site.

When you’re conscious that you simply’re not on the index, your first step might be to take your web site offline as a injury management measure. Notify your host and disable the positioning. In the event you’re in a position to login, be aware down what you see and convey it to your internet hosting service suppliers.

Search for Google’s be aware on sustaining a clear website, and if obligatory, take skilled assist to wash out your website. When you’re performed, let Google know by requesting a evaluation. Google will then start to crawl your website once more and re-index your webpages. It would take time, however you’ll be able to get better.

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WP Saviour

I am a WordPress specialist. My mission is to help you create beautiful websites with ease!