One of the vital frequent questions requested after my article on get better from Google panda is how we are able to take away the date from Google Search outcomes. Earlier than, I share the answer to this, let me clarify what circumstances it’s best to, and why it’s vital to take away the date from weblog posts.
June 2016 replace: Here’s a free WordPress plugin to cover date from theme.
If you understand, in final two years Google added a lot of new options in Google search, like Data graph, Star ranking and lots of extra. General, now your search engine place shouldn’t be the one standards to get visitors, however different components additionally contribute to getting extra clicks from search outcomes. I’ve already defined in detailed about this earlier, and when you have missed it, you may learn the best way to enhance CTR from Google search.
- How one can rank#one n Google Search: Matt Cutts Video
After Google Panda updates, one factor which is commonest about blogs penalised by Panda is, they’re exhibiting dates in SERP description. And, that is principally occurred to previous blogs, who’re publishing from years. One easy motive for a similar is, previous dates in weblog put up decreased down the CTR of the put up.
For instance, in case you seek for something like “WordPress plugins for search engine marketing“, and also you see outcomes dated with 2008, 2010, and 2015. You usually tend to ignore the primary two, and click on on the outcomes to the most recent date. In the same state of affairs, if an article is there with none date, it’ll get the advantage of doubt and therefore extra click on examine to article dated 2008 & 2010. That is no rocket-science, and you may clearly discover this out of your search sample.
For an instance, let’s see outcome for the same search question right here:
You may see outcomes from 2009-2015, and ask your self which outcome you usually tend to click on on. Regardless of having a giant identify like Mashable and Six Revisions, I would favor clicking on one with the newest date or one with creator image (Belief issue). Now, let’s take one other instance:
On this instance, battle to get extra click on is between put up with no date, and put up dated 2010. Which outcome you usually tend to click on on?
How one can take away Date Stamp from Google SERP Description
Above examples are simply to show the purpose that eradicating date stamp out of your search description can be useful to get extra CTR. Now, there may be one huge catch about eradicating dates is; you should have a Web site with evergreen content material. If you’re operating a information website, the place dates play an vital function for good consumer expertise, this method might backfire on you, and you can be seen as a foul user-experience. So, earlier than you utilize beneath given answer, ensure you know what you might be doing.
Use this free plugin to cover date from WordPress theme.
One other plugin which is little outdated & doesn’t work with all of the theme, however because it’s free it’s best to attempt it, & it’s name Date exclusion search engine marketing. It lets you take away the date from SERP’s. One of the best factor about this plugin is; it offers few possibility, which can be very useful. Although it’s an outdated plugin, however I attempted with WordPress 4.1+ for one among my shopper websites, and it labored with none problem. <Plugin hyperlink>
After getting put in date exclusion search engine marketing plugin, you may configure the settings below Settings > date exclusion search engine marketing, and make few adjustments to make this plugin work on your weblog. The most effective factor about this plugin is; you may choose to take away the date from posts older than x days. This may guarantee, your newest content material can have dates, and you may take away the date stamp from solely older posts. It’s a greater concept to take away dates from final yr content material, and for all newest content material (ex: 2013 posts), let the date stay intact.
After getting arrange this plugin, go to Google wealthy snippet testing software and preview your previous content material. This may affirm you if plugin is working or not.