Let me show you the best way to We all want love from Google right? Here is how you can write WordPress content good for Google and boost your search engine rankings. You have created an intriguing new blog, and now the only thing bothering you is how to increase the visibility of your online content. Perhaps you have already heard about SEO. Great, but what does it have to do with your WordPress blog?
Well, if you really are serious about climbing up Google rankings or any other search engine, for that matter, you must familiarize yourself with the methods of search engine optimization. Lucky for you, WordPress comes with a number of built-in features that make the task of optimizing your content a lot less of a challenge.
Let’s start off with titles. To achieve a better ranking on the search engine results page, you need to pay attention to your titles. Titles are crucial for two reasons: they tell the search engine what your website is about, and they are responsible for the first impressions people have when they read your title in the search results.
To increase traffic to your website, your titles should be engaging, unique, and relevant all at the same time. Make sure to pay careful attention to the first words in your titles as search engines tend to focus more on these first words. This helps you rank higher.
TABLE OF CONTENTS
Consider organizing your key topics into a table of contents. Your readers will appreciate it. This helps them navigate your article more easily and creates a better structure for your content. Google will also recognize it when indexing the articles of your blog. As a result, you will get a higher ranking.
LINKS TO RELATED POSTS
WordPress offers a Related Posts plugin that makes it easier for you to add a link to your related previous content. Using such links increases your SEO opportunities, making your content easier and faster to navigate. This plugin is also incredibly simple to use and requires no coding skills, whatsoever.
Consider redesigning your graphics if they are currently not as polished as they could be. While not directly related to writing your content, graphics are such an integral part of any article today that it definitely deserves the attention. It’s also an easy and simple way to get more people to read your content. Articles that contain images get 94 percent more total views.
Graphics include images, logos, and footers as well as content design graphics that cover individual pieces of your content. Since 55 percent of visitors read the article for less than 15 seconds, as reported by HubSpot, good graphics will help some of those people stay just a little longer.
Since you want to both create better content and optimize your website, you could benefit from using a SEO plugin designed for this purpose. We mentioned Yoast SEO in our earlier post aboutWordPress content tools. It’s the most popular SEO plugin for WordPress, based on its reviews and overall rating.
Yoast SEO includes a page analysis tool that can analyze everything on your page from its readability, keywords, sentence length, use of passive voice, and subheadings as well as images.
EDITING SERVICES AND TOOLS
Ever feel like your content could use some editing or improvement? In case you feel like editing texts yourself is not your strong suit, there are plenty of online tools and services designed for this purpose. You might want to check the following:
- Grammarly – a writing-enhancement platform that offers proofreading and plagiarism-detection tools. Their application detects spelling, punctuation, grammar, style, and word choice mistakes.
- Readable – an advanced readability application that provides text analysis, website scanning, URL analysis, and email scoring services. Their text analysis gives you a readability score, keyword density analysis, and other useful statistics.
- Handmadewritings – a website that offers a wide range of editing and writing services for a variety of topics, promising to make your content smooth, clear, and engaging.
- Purdue OWL – an online writing lab at Purdue University that maintains resources and instructions for writing. These resources can provide you useful assistance in your writing projects, regardless of your topic.
Maybe you haven’t heard of meta descriptions before. Don’t worry, you already have seen them plenty of times before. You know that small piece of text that you see under the page link on your Google search results. It provides a brief summary of your article for the search engine and your audience.
Similar to titles, your meta descriptions, should be engaging, unique, and relevant to achieve a better ranking. This allows you to increase traffic and the click-through rate to your website. For this purpose, you can also use the Yoast SEO plugin that can automatically create SEO-friendly meta descriptions.
Two-thirds of adults in the United States get their news from social media. This is why you may also want to optimize your content across different social networks. Make sure that you customize your titles and descriptions for each social network and pay attention to the size of your thumbnail image. This is also where the Yoast SEO plugin comes in handy.
Using numbers to structure your content is not outdated. In fact, numbers are able to catch the readers’ attention and structure the content in their heads. When you number your titles, it creates an expectation that your readers will find a list of concrete points that hopefully will answer their questions.
Make your content more compelling to your readers, use numbers. Besides, all the writing gurus and the most popular blogs use them, so why not give it a try.
After you finish writing your article, don’t forget the important step of proofreading your content. TinyMCE Spellcheck is one of the spellcheck plugins offered by WordPress. It allows you to choose which type of errors it will scan and ensures that your text reads smoothly.
Keep in mind that spellcheck is not only for your readers’ sake but it’s also appreciated by Google and thus helps your search rankings.