How We Increased Our Email Subscribers by 600% with OptinMonster – WPSaviour

By WP Saviour •  Updated: 04/16/21 •  7 min read

Everybody who has a profitable weblog or an internet presence will agree that constructing an e-mail checklist is essential. Over time, we’ve tried quite a few strategies to get extra e-mail subscribers. After making an attempt a number of WordPress lead-generation plugins, our founder Syed Balkhi partnered with Thomas Griffin and determined to create an ideal resolution that delivers outcome. On this article, we are going to present you ways we organically elevated our e-mail subscribers by 600% in lower than a month through the use of OptinMonster.

A few of you’ll suppose that 600% progress in all probability meant that we weren’t getting many subscribers earlier than. That’s not true. Every day, we might get round 70 – 80 new subscribers from the sidebar kind, contact types, and different touchdown pages on the location. By making one single change on the location, we have been in a position to improve our each day e-mail signup fee to round 445 – 470 new subscribers per day. That’s a 600% progress with the identical quantity of site visitors that have been getting earlier than.

So what modified? Properly, we began utilizing OptinMonster.

What’s OptinMonster?

OptinMonster is a lead-generation plugin for WordPress that means that you can simply create and combine extremely efficient optin types in your web site. It integrates with all main e-mail service suppliers, and it comes with highly effective options akin to page-level concentrating on, A/B break up testing, and exit-intent know-how.

Utilizing OptinMonster we have been in a position to create a sensible lightbox popup with exit-intent.

Wait, don’t all popup sucks? Sure, most popups suck as a result of they’re not executed proper.

What’s a Good Lightbox Popup?

A median popup is normally opened on a separate window (usually while you go to a web site or while you click on on the display screen). These are freaking annoying as heck. Then there are the opposite lightbox popups that you just in all probability see quite a lot of bloggers utilizing. These are bins that open throughout the identical window normally proper while you go to the web site. These usually are not as unhealthy, however they will undoubtedly annoy some customers. Then there’s a sensible lightbox popup.

Good lightbox popup is a focused message that opens on a particular web page proper when the consumer is about to depart.

How is that not annoying?

We ran a break up take a look at on WPBeginner to see how lightbox popup results our bounce fee and whether or not we get any consumer complaints.

The very first thing we discovered was that the bounce fee on a web page with an exit-intent lightbox was the very same because the web page with no lightbox. Second, we had completely zero consumer complaints. Final however not least the quantity of recent e-mail subscribers we received with exit-intent lightbox have been vital.

Exit-intent Magic

The important thing motive behind these phenomenal result’s exit-intent. Why? As a result of the customers who have been going to depart your web site will go away anyhow. Utilizing the exit-intent know-how, we have been in a position to convert abandoning guests into subscribers.

OptinMonster’s exit-intent know-how monitor consumer’s mouse gesture and velocity as they flick through your web site. This permits the plugin to detect the exact second the consumer is about to depart, and prompts them with a focused marketing campaign.

In contrast to different annoying exit popups, it doesn’t forestall the consumer from leaving. They’ll shut the window like they usually would. However what this does is offer you a brand new actual property, technically an additional pageview, to retain that customer and doubtlessly get them to subscribe.

Most guests go away your web site with out subscribing even once they just like the content material. Why? As a result of they’ve a brief consideration span, and there’s no clear call-to-action on most pages. Additionally due to the quick consideration span, they in all probability gained’t ever return to your website.

Now if you happen to make it straightforward for them to subscribe and provides them a delicate reminder, then they’re more likely to subscribe. Should you provide them a free bonus, then that’s even higher.

Easy methods to Use OptinMonster to Get Most Advantages

You’re in all probability considering that it is going to be a fancy setup. Properly, it actually isn’t. It took us lower than 10 minutes to get this all setup. Very first thing it is advisable to do is get OptinMonster. It’s a industrial WordPress plugin with three completely different ranges. The exit-intent know-how that we talked about above is within the Professional stage plan. It does include a 14-day a refund assure, so you should use the product to see if it will increase your e-mail subscribers or not. If it doesn’t, then merely ask for a refund.

When you get the plugin, set up and activate it. The method is much like every other plugin. The subsequent factor you wish to do is join along with your e-mail advertising service akin to Aweber, MailChimp and many others. Though that course of is pretty intuitive, there are documentations obtainable. Beneath is how our configure display screen appears:


On the setup display screen, we made positive that we require double-optin to stick with the MailChimp guidelines. We additionally made positive that our cookie length is 30 days, so as soon as the consumer closes it, they won’t see it for an additional 30 days. Final however undoubtedly an important, we made positive that exit-intent is turned on. Yup that highly effective know-how takes just one checkbox to activate.

Subsequent, we used the built-in “Case Research” theme that comes with OptinMonster. Choose the them and click on Open Design Customizer button.


The design customizer works precisely just like the WordPress theme customizer. Use it to customise your optin. Beneath is a preview of how our optin appears:


Lastly, we enabled it to indicate solely on single put up pages on the location.


So this 10 minute setup resulted in shut 3200 new subscribers this previous week. See the stats under:


Word: Optins usually are not operating site-wide. It is just on single posts.

We’re now engaged on creating focused campaigns for particular pages, classes, and customized put up sorts, so we are able to construct a hyper-targeted e-mail checklist.

Last Ideas

Sure, we hate popups similar to everyone else, however that is completely different. While you create a focused marketing campaign and provides customers what they need, then they may fortunately subscribe. The information above is proof of that.

We didn’t get any further site visitors nor did we do any particular campaigns. We merely used OptinMonster to show abandoning guests into subscribers.

OptinMonster additionally has different optin sorts (footer bar and slide-ins) for many who don’t wish to use the lightbox popup. Extra optin sorts are additionally within the works and shall be launched within the coming months.

If you wish to get extra e-mail subscribers and enhance your lead technology efforts in WordPress, then we extremely suggest that you just begin utilizing OptinMonster.

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WP Saviour

I am a WordPress specialist. My mission is to help you create beautiful websites with ease!