How & Why to Add Infinite Scroll to Your WordPress Blog

By WP Saviour •  Updated: 10/29/20 •  9 min read

Infinite scroll is an efficient technique to preserve guests engaged and lively in your WordPress web site. Infinite scroll permits your viewers fast and quick access to limitless quantities of data. This creates a optimistic person expertise and can assist lengthen the time they spend studying your content material and exploring your web site. Nonetheless, together with the advantages of infinite scroll, there can be some issues.

This text will allow you to know the professionals and cons of infinite scroll, and make it easier to resolve in case you ought to apply it to your WordPress web site. We are going to then focus on how one can set it up utilizing the Jetpack module, Infinite Scroll.

What Is Infinite Scroll?

Infinite scroll means fairly merely {that a} person can preserve scrolling indefinitely. As an alternative of a reader reaching the underside of an online web page and clicking by means of to a brand new one, infinite scroll permits the following set of data to simply preserve loading. This implies guests by no means have to attend for a brand new web page to load, the content material will simply preserve flowing repeatedly as they scroll down.  This might embrace the following submit in your weblog or extra gadgets out of your gallery.

Though it may be extraordinarily efficient, infinite scroll isn’t for everyone. Earlier than you make the swap, it’s price first contemplating your viewers in addition to the kind of web site you run, to see if each are appropriate.

Who’s At present Utilizing Infinite Scroll?


The large proponents of infinite scroll are undoubtedly the social media websites. Instagram, Pinterest, Fb and Twitter all use infinite scroll for his or her feeds. This implies nearly all of the web inhabitants can have used infinite scroll in some unspecified time in the future.


Nonetheless, infinite scroll isn’t restricted to social media. BuzzFeed and Mashable have additionally efficiently built-in infinite scroll, so this isn’t a function that needs to be confined to simply tweets and pins. If in case you have a content material heavy web site, or weblog that’s being consistently up to date with new info in your viewers to scroll by means of, then infinite scroll perhaps simply what your web site wants.

The Advantages of Infinite Scroll

There are quite a few advantages of utilizing infinite scroll. Infinite scroll provides guests fast and quick access to the data in your web site. This can be very simple to make use of and has an addictive high quality that pulls readers in and encourages them to have interaction together with your content material.

Will increase Customer Time Spent on Web site

One of many predominant professionals of infinite scroll is that it retains individuals in your web site for longer. By not having the selection of whether or not to load up a second or third web page, viewers simply carry on scrolling. And as we all know, the longer guests stay in your web site, the extra probably they’re to transform towards your targets, be it getting into their e-mail deal with or buying a product.

Improves Consumer Expertise

Utilizing infinite scroll enormously improves the expertise for customers in your web site. As new info masses every time a reader ventures near the underside of the web page, content material seems rapidly and easily. This ends in your viewers not having to make any selections, click on any buttons, or look forward to a web page to load. Once more, this retains guests in your web site for longer, in addition to helps improve the variety of returning guests.

Cellular Pleasant

Infinite scroll can be significantly cell pleasant. With no minute buttons having to be pressed, customers can scroll on their contact screens, with out distraction. Quick entry and ease of use is interesting to the bulk, encouraging guests to frequent your web site often.

When Shouldn’t You Use Infinite Scroll?

Infinite scroll isn’t suited to everybody and each web site. So when shouldn’t you employ infinite scroll?

Will Your Viewers Like It?

There are some issues related to infinite scroll talked about on the internet however these can usually be considerably outdated. Frequent complaints towards infinite scroll embrace; viewers changing into disoriented, the sheer quantity of information infinite scroll shows overwhelming guests, or readers not having the ability to relocate content material as soon as they’ve handed it.

Though these might have initially been real complaints, as infinite scroll is now so extensively used all through social media, most people has acclimatized to it. So don’t let these criticisms put you off introducing and testing infinite scroll in your web site.

Nonetheless, it’s price allowing for that infinite scroll is a private alternative. Some guests may choose the paginated type of loading content material a web page at a time. Try to get a sense in your viewers that will help you perceive how they are going to reply to infinite scroll.

In case you aren’t certain, attempt testing infinite scroll in your web site to gauge the response. Monitor your analytics intently to test for time spent on the positioning, bounce charges, returning customer numbers, and conversions. This can make it easier to see if infinite scroll is widespread together with your guests, and the way it’s affecting your web site’s efficiency.

Is Your Web site Suited to It?

A extra possible cause to not use infinite scroll is linked to the kind of web site you run. Not all web sites lend themselves to infinite scroll. In case your web site has a selected aim, primarily based in your viewers performing a specific process, it could be that infinite scroll will not be for you. Infinite scroll can distract your viewers, which might stop them from finishing the duty in hand. This finally can cease your web site changing towards its targets.

eCommerce websites have proved themselves to not be effectively matched with infinite scroll. It has been discovered that though individuals are likely to view extra merchandise on a web based retailer with infinite scroll, they have a tendency to click on on much less. This will have an effect on gross sales and buyer satisfaction together with your web site, resulting in an absence of revenue and a decrease quantity of returning prospects.

It is usually vital to keep in mind that infinite scroll works finest on websites containing a considerable amount of content material that’s often posted. In case your web site isn’t content material heavy, then infinite scroll could also be pointless.

Jetpack Infinite Scroll WordPress Plugin

If in case you have determined to provide infinite scroll a attempt, the following step is to set it up. Jetpack, by the workforce, provides a collection of free plugins, or modules as they’re identified. Amongst these is an Infinite Scroll module. This plugin lets you allow infinite scroll in your WordPress web site, so the following posts will robotically show as a reader nears the underside of the web page.

Setting Up Jetpack’s Infinite Scroll

This plugin is extraordinarily fast and simple to setup. First, set up Jetpack in your web site.


Then underneath Jetpack Settings, choose Look.


Scroll all the way down to find Infinite Scroll, then flip it on to activate.


A key level to recollect when establishing this plugin is that it solely works with themes which have infinite scroll help. Most up-to-date themes will have already got this help in-built, but when your theme doesn’t don’t fear. The Infinite Scroll help web page offers detailed directions on how one can add infinite scroll help to your theme.

After getting activated the module, infinite scroll will robotically begin working in your web site. Seven new posts will present on every new load as a customer scrolls down. Each load can then be considered on Google Analytics as a brand new web page view. This can make it easier to monitor your analytics.

Customizing Infinite Scroll’s Functionalities

CSS can be used to change Infinite Scroll’s functionalities if essential. Directions on how to take action might be once more discovered on the Infinite Scroll help web page.

So what must you think about customizing?

Altering the Footer

A criticism of infinite scroll is that as a result of readers by no means attain the tip of a web page, they by no means entry the footer. Jetpack’s infinite scroll comes with a hard and fast footer, that slides in when you scroll down the web page.

Nonetheless, the usual footer might not swimsuit the design of your web site. The look of this footer might be altered, or you may choose to not add the footer in any respect, relying on the wants of your web site.

Add a ‘Load Extra Posts’ Button

Infinite Scroll provides an possibility of including a ‘Load Extra Posts’ button. This lets your viewers resolve whether or not to maintain on scrolling down, which is usually a good medium between infinite scrolling and loading a web page at a time. In case you are not sure of how your guests will react to infinite scroll, this can be possibility in your web site.

Last Ideas

Infinite scroll is a good way to have interaction your guests, present them with a powerful person expertise, and assist improve the time they spend in your web site.

Utilizing Jetpack to arrange infinite scroll on a WordPress web site is fast and simple, but extraordinarily efficient. As soon as up and operating, use Jetpack’s Web site Stats, that will help you monitor your analytics, and monitor if infinite scroll is making a optimistic influence in your web site’s efficiency.

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WP Saviour

I am a WordPress specialist. My mission is to help you create beautiful websites with ease!