Pros and Cons of Using Sumo on Your WordPress Website

By WP Saviour •  Updated: 09/27/20 •  9 min read

The Sumo suite of instruments, beforehand often called SumoMe, will help you add many helpful options to your WordPress web site. As almost all of those options are targeted on rising the conversion charges of your web site or serving to it develop into a simpler advertising device, each web site proprietor ought to not less than contemplate Sumo.

Nonetheless, with a free model in addition to plenty of premium choices out there, which model of Sumo must you use? On this article, we’ll discover the professionals and cons of utilizing Sumo by wanting on the totally different variations out there, in addition to strolling by means of the consumer expertise on provide when utilizing this device in your WordPress web site.

What’s Sumo?


Briefly, Sumo is a collection of instruments that can be utilized on virtually any kind of web site, together with WordPress web sites. When you’ve enabled Sumo, you can begin utilizing the next instruments to boost your WordPress web site:

That’s a strong set of options that any WordPress web site ought to be capable of make good use of. From bloggers and small companies to freelancer portfolios and ecommerce shops, each kind of web site ought to recognize extra site visitors and higher objective conversion charges.


In relation to the professionals and cons of utilizing Sumo, all the above instruments can be found to these utilizing the free Sumo WordPress plugin. That is undoubtedly a professional. Nonetheless, if you wish to unlock the total potential of this plugin and take away the branding you then’ll have to improve to one of many premium Sumo plans. Prone to be flip off for some WordPress customers, nevertheless, don’t depart simply but, as you might be impressed with Sumo’s ease of use.

SumoMe Free vs Premium


As talked about, one thing that may be thought-about each professionals and cons of utilizing Sumo is its standing as a freemium plugin. Freemium WordPress plugins give you a fantastic alternative to check out a premium device with out having to make a purchase order.

Clearly, you get entry to fewer options and functionalities when utilizing the free model. Nonetheless, you do get to expertise how user-friendly the plugin is earlier than financially committing to it. In some instances, you may discover that the free model is highly effective sufficient to fulfill your wants with out upgrading — that would properly be the case with Sumo.

Sumo is a freemium plugin, so let’s discover the primary variations between the free and premium variations in addition to the professionals and cons of Sumo for WordPress customers generally.

Sumo Professional Pricing

As properly the free service, there are 4 Sumo Professional pricing plans to select from:


Upgrading to Sumo Professional will take away the floating Sumo icon positioned on the top-right nook of your web site in addition to the Powered by Powered by Sumo textual content hyperlink displayed within the bottom-right nook when a pop-up or different device is in use.


For a lot of customers, the Sumo branding that’s displayed in your web site when utilizing the free model can be a deal breaker. Nonetheless, for those who’re OK with displaying slightly little bit of free promoting for Sumo in your web site in alternate for a collection of highly effective instruments, otherwise you’re ready to pay for the Professional service, learn on to get an thought of how the free and premiums variations of Sumo work with WordPress.

Sumo Listing Builder Electronic mail Seize Instrument Free vs Premium

That can assist you consider the professionals and cons of utilizing Sumo, let’s have a look at the consumer expertise on provide – undoubtedly a key think about deciding whether or not so as to add a WordPress plugin to your web site or not. On this a part of our information, we’ll stroll by means of including the free model of the Listing Builder Three Sumo device to your web site.

About Sumo Listing Builder


On the coronary heart of the Sumo suite of progress options is Listing Builder 3. Because the title suggests, that is the third main iteration of a device that can show you how to develop your listing of e mail subscribers. When you’ve heard the favored slogan “the cash is within the listing” and wish to discover out if that’s true, then Listing Builder Three will help you set it to the take a look at.

Like all the opposite Sumo apps, Listing Builder Three is free to make use of. Nonetheless, additionally like the opposite Sumo apps, if you wish to unlock the superior options, such because the integrations with third occasion companies and the insights device which might inform you extra about how Sumo is getting used in your website, you’ll have to improve to one of many premium Sumo Professional plans.

Sumo Listing Builder Pop-up Choices

In addition to serving to your develop your e mail listing, the Listing Builder Three device will also be used to show the next content material in an clever pop-up window:

After you’ve outlined the aim of your pop-up, you possibly can then select from a collection of spectacular pre-built designs. It’s also possible to set the scale of the pop-up window, together with a SumoSize possibility that covers many of the browser window.

Sumo Listing Builder Pop-up Designer


One facet of Sumo that places it forward of many of the competitors, particularly within the free e mail optin kind WordPress plugins class, is the intuitive point-and-click consumer interface. The default kind settings look nice. Nonetheless, because of the shape builder, you possibly can simply customise them to fulfill your wants.

Sumo Listing Builder Pop-up Triggers


In relation to deciding when and the place to show the pop-ups in your website, you get quantity of management. The Sumo pop-up triggers embrace:

It’s nice to see the exit intent set off out there to customers of the free model of Sumo. Having the ability to show pop-ups with out interrupting the consumer expertise is significant.

Sumo Listing Builder Show Guidelines

It’s also possible to create show guidelines to find out the place, when, and the way the pop-ups are proven in your website. Some examples embrace disabling pop-ups for customers on cellular units; solely displaying a pop-up on sure pages, posts, or URLs; enabling or disabling pop-ups primarily based on the referring URL or area title; plus extra.


There are additionally some non-compulsory superior settings out there. These controls can forestall the pop-ups from being exhibited to customers who’ve already subscribed in addition to those that’ve already opted out. It’s also possible to instruct Sumo to inform you every time a consumer subscribes by means of a pop-up kind.

Sumo additionally offers you full management over what occurs as soon as a consumer subscribers or completes your required motion by way of the shape.

Sumo Listing Builder Professional Options

In relation to the professionals and cons of utilizing Sumo, your willingness to improve to the premium plans will play a big function in whether or not this plugin is best for you or not.

With Listing Builder and the opposite e mail advertising Sumo instruments, upgrading to the professional model lets you join your pop-ups to your e mail advertising service. Sure, that’s proper. Until you improve, anybody who enters their e mail deal with received’t be robotically added to your e mail listing, leaving you to hold out this job manually. You’ll be able to nonetheless gather e mail addresses with the free model, in addition to show name to motion and social share buttons plus customized content material in your pop-ups with out upgrading.

Nonetheless, for those who do improve, you’ll be capable of combine your pop-ups and different Sumo instruments with all the perfect e mail advertising companies together with MailChimp, AWeber, ConvertKit, and virtually some other possibility you possibly can consider.

Execs and Cons of Utilizing Sumo

That can assist you determine if this device is the fitting lead era and objective conversion plugin in your WordPress web site, here’s a fast abstract of the professionals and cons of utilizing Sumo:

Execs of utilizing Sumo:

Cons of utilizing Sumo:

Ultimate Ideas

That walkthrough of establishing the Listing Builder Three device from the Sumo suite of apps ought to’ve given you an thought of how straightforward this service is to make use of. It actually takes little or no time or effort to start out utilizing Sumo in your WordPress web site. It’s best to’ve additionally gotten an thought of how the free Sumo plugin compares to the premium Sumo choices.

There’s little doubt about it, Sumo is a strong set of instruments that may assist make your web site simpler, irrespective of your objectives. Whether or not you wish to develop your e mail listing, get extra social shares, enhance gross sales, perceive your viewers higher, and way more, Sumo will help.

Nonetheless, except you’re ready to pay a comparatively excessive month-to-month subscription charge or show the Sumo branding in your website and get entry to a restricted function set, there is perhaps higher lead era WordPress plugins for you.

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WP Saviour

I am a WordPress specialist. My mission is to help you create beautiful websites with ease!