WordPress SEO Tutorial (From Beginner to Advanced)

By WP Saviour •  Updated: 02/28/21 •  13 min read

By bettering your WordPress Web optimization you may shortly enhance your web site visitors and income.

The default set up of WordPress has higher Web optimization than different counterparts, however there’s a lot you might want to do to enhance the Web optimization of WordPress.

On this newbie’s pleasant tutorial, I’ve shared every thing you are able to do to optimizing your web site for WordPress Web optimization.

How do I’m positive of that?

Let me elaborate.

WordPress is just not Web optimization pleasant.

At the very least, the default WordPress set up is just not.

When you, like many others, consider that your inventory set up of WordPress will get you glorious, and even good rankings on serps, you might be misinformed.

WordPress wants a hell lot of Web optimization to make it search engine pleasant. However fortunately, making your WordPress weblog Web optimization pleasant is somewhat simple with the assistance of WordPress Web optimization plugins.

Right here, I’ll define among the default settings of WordPress which aren’t Web optimization pleasant, and what it’s best to do to vary that.

WordPress Web optimization could be categorized into three ranges:

On web page Web optimization and On-site Web optimization, are one thing you could simply care for with the assistance of your content material, plugins and a little bit of self-discipline.

Off-Website WordPress Web optimization consists of producing backlinks to your web site. This may be achieved by outreach, damaged hyperlink constructing or by using different strategies.

On this information, we’re extra targeted on On Web page and On-Website facet of Web optimization.

Let me clarify these two with a easy instance:

On Web page:

This method will make it easier to to optimize any publish/web page on WordPress for a goal key phrase. This helps search engine perceive what your content material is about and make it easier to rank for the suitable key phrase. When you prefer to study extra about this, learn our information on On web page Web optimization.

On-Website Web optimization:

These are extra technical Web optimization settings the place you assist search engine bots successfully crawl and index your web site. Elements like web page pace, Robots.txt, and others play a significant function.

Once more, should you perceive the fundamentals with the assistance of this WordPress Web optimization tutorial, you’ll have no downside optimizing your WordPress web site.

Adjustments that can make your WordPress Website Web optimization pleasant

Add your WordPress Web site to Search console

Google search console is a free Web optimization instrument which it’s best to use from day one. Even should you don’t know learn how to use it, it’s best to add your web site to Google search console. This can make it easier to to gather all vital knowledge and as you progress ahead together with your WordPress Web optimization learnings, this knowledge will make it easier to in quicker optimization of your WordPress web site.

Here’s a detailed tutorial on learn how to submit your web site to Google search console.

WordPress Sitemap

Let’s begin with Sitemap, which is an XML file containing an index of all vital hyperlink (Posts, Pages, Tags, classes) of your WordPress web site. This sitemap file will assist search engine bots like Google bots to successfully discover all of the pages of your web site.

There are lots of WordPress Sitemap plugins on the market, however I choose utilizing Yoast Web optimization Sitemap function which is without doubt one of the oldest and dependable one on the market. All you might want to do is set up and activate the plugin and go to plugin settings and generate a sitemap in your weblog.


By default, your sitemap hyperlink can be http://area.com/sitemap.xml (Ex. sitemap)

Now, go to Google search console and Bing Webmaster instrument, submit and confirm your website and submit a sitemap. This can assist them to crawl and index all inside pages of your Weblog.

WordPress Permalink (Search pleasant URL’s)

The WordPress default permalink is just not Web optimization pleasant, and you might want to change that as effectively.

Whereas non-friendly URL’s makes use of the numbers and it’s arduous for a standard consumer to know the content material.

Right here is an instance of non pleasant URL’s:



It is best to all the time use a search engine pleasant URL construction.

When you’ve got learn my WordPress important setup information, you may keep away from making this error. However in case you are nonetheless doing this, it’s time to vary your permalink construction to a extra search engine pleasant model.

Head over to Settings > Permalink and choose /%postname%/ as your permalink construction.

I’ve already lined this intimately in my earlier information:

Replace: Within the newest variations of WordPress, the permalink is search pleasant. It’s possible you’ll not must make any adjustments.

Stop duplicate content material penalty:

Duplicate content material is one other main problem that impacts the general WordPress Web optimization rating. The reason for the duplicate content material problem is when multiple URL of your webpage exhibits the identical content material.

This often occurs once you set your archive pages (class, tags, dates) to index and as a substitute of exhibiting excerpt, it’s best to the whole content material. This confuses the search engine and causes a replica content material penalty.

Learn: What’s a replica content material problem and learn how to keep away from it in WordPress

Repeatedly clear damaged hyperlinks:

Damaged hyperlinks are the useless finish for search engine bots and add the unfavorable rating to your general search engine marketing effort. Damaged hyperlinks could be simply taken care in WordPress utilizing plugins like:

It is best to periodically scan your WordPress web site for any damaged hyperlinks and repair it with new hyperlinks. The above two plugins will make it easier to do the identical.

Use Structured knowledge markup:

Structured knowledge helps the search engine perceive extra in regards to the knowledge of your content material. For instance, you may markup a weblog publish as an article, an occasion kind as an occasion web page and add knowledge like occasion begin date/finish date, and this exhibits in SERPs. Equally, for assessment articles, you may present the star score within the search engine.

IMO structured knowledge is probably the most underutilized WordPress Web optimization approach that you should utilize to outperform your opponents.


For this, you should utilize a plugin known as Schema professional plugin.

Obtain Schema Professional plugin

Use SSL and HTTPS:

Utilizing an SSL certificates (free or paid) allow you to use the HTTPS protocol. This ensures the info between your web site and guests browser are encrypted.

Google has already made it official that HTTPS is a rating sign and one thing you shouldn’t miss utilizing.


Many of the WordPress internet hosting firms now provide free SSL certificates which is idle for any info primarily based or non-transactional WordPress web site. In case you are utilizing WooCommerce or some other e-commerce platform on WordPress, you may think about using a paid SSL certificates.

Replytocom and Different URL Parameters

That is one other massive Web optimization problem with WordPress.

When you take a look at your remark field reply hyperlink, it’s going to present one thing like:


I’ve confronted this problem up to now, and this turned one in all my greatest points when my website bought penalized by Google Panda.

There are lots of fixes for this. You need to use the WordPress Web optimization by Yoast permalink choices to repair it, or you may use URL parameter settings in your Google Webmaster instrument.

There are lots of different such URL parameters that are utilized by WordPress (often due to new WordPress plugins and/or theme settings), and it’s best to use the Webmaster instrument’s URL parameter settings to ensure your weblog by no means will get victimized due to this WordPress Web optimization problem.

Web optimization Title and Meta Description

At any time when we discuss Web optimization pleasant blogs, we are able to’t miss out on one of the vital widespread optimization strategies: Web optimization titles and meta descriptions.

I bear in mind asking WordPress co-founder Matt Mullenweg in 2009 at a WordCamp occasion about integrating an Web optimization plugin equivalent to All In One Web optimization in WordPress by default to make it Web optimization pleasant.

Matt answered by saying they need these items to be optionally available as a result of there are such a lot of plugins on the market, and the consumer ought to decide the one which fits them one of the best.

Although, in my view, it will be good if Automattic added an Web optimization function to the inventory WordPress set up. This is able to assist new customers make their on-page Web optimization stronger. However for now, you may all the time use any WordPress Web optimization plugins so as to add an Web optimization meta title and Web optimization meta description.

Picture Alt tax and Picture Sitemap

I’m unsure what number of of you might be using photographs to enhance the presentation of your content material, however in case you are not doing it, it’s best to begin including photographs in your Weblog publish. In case you are asking Why it’s best to?

These are among the benefits which I listed and now lets stick with the principle matter and that’s: Optimizing your WordPress photographs for the search engine. In contrast to textual content content material, Search engine bots use Alt tag to know and rank a picture.

You need to use Web optimization pleasant photographs plugin to create auto ALT tag for all of your photographs however be certain your photographs identify are significant. Use easy naming conference like WordPress-Web optimization.jpeg as a substitute of  DSC001.jpeg.

Additionally, in case your weblog has numerous photographs, you may think about making a sitemap of WordPress photographs and submit it to Google search console for deep indexing. I’ve tried this technique, and this not solely helped me to rank pretty excessive for some aggressive Key phrases but in addition helped me to drive focused visitors.

Optimize WordPress Loading Pace

The loading time of your pages is without doubt one of the elements in search engine rating, and WordPress is without doubt one of the most memory-hogging platforms on the market.

Effectively, not precisely.

The inventory model is okay, however once you preserve including new plugins and themes, your database grows over time. When this occurs, your website slows down.

There are some things you can do from day one to enhance the loading pace of your WordPress website. Right here are some things that might assist:

Use a cache plugin:


WP Tremendous Cache and WP-Rocket are two of one of the best plugins on the market for optimizing your WordPress weblog for Web optimization (concerning pace).

At present, I exploit the WP Rocket plugin for caching and bettering the efficiency of my WordPress weblog. I extremely advocate you attempt it too.

Particularly in case you are embedding movies from YouTube in your posts/pages, your load time can be actually excessive.

I used Google analytics Website pace function to seek out out that among the common pages of WPSaviour have very gradual loading time, as there are embedded movies from YouTube. (See analytics screenshot beneath)


By using the lazy load movies function of WP-Rocket, I used to be in a position to enhance the loading time of those pages considerably.

Right here is the setting that I used to attain lazy load movies in WordPress:


Take your time to configure the cache plugin correctly and it will drastically enhance the loading time of your WordPress web site, which in flip will enhance WordPress Web optimization considerably.

Use an Picture Compression plugin:

That is one other underutilized approach which is very beneficial for each WordPress customers.

Photographs are vital however they lower load time. The answer is to compress your photographs which degrading the standard. Due to the development of expertise, now there are plugins that routinely compresses the pictures in your WordPress web site.

ShortPixels is one such plugin that I exploit right here at WPSaviour which works out of the field.


You need to use this plugin for compressing all present photographs in your WordPress web site and new photographs as effectively.

Now and again, preserve deleting your publish revisions, and Optimize your database for any redundant tables.

These are only a few options which make normal WordPress blogs non-Web optimization pleasant.

There are lots of different issues which each WordPress consumer ought to do to make his/her weblog optimized for serps.

For instance:

Is WordPress a nasty platform for running a blog?

After all not!

It’s really one of the best running a blog platform!

With the supply of high-functioning plugins, you are able to do every thing you might want to do to attain search engine success.

Listed below are just a few extra WordPress Web optimization articles, which can make it easier to in making your WordPress weblog extra search engine pleasant:

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WP Saviour

I am a WordPress specialist. My mission is to help you create beautiful websites with ease!