Does Changing WordPress Theme Affect Blog Traffic? Find out Answer here

In case you are a kind of bloggers who’s utilizing a free WordPress theme, you’re seemingly altering your theme round lots.

Two of the mostly requested questions concerning altering a WordPress theme are:

  • Will it have an effect on my weblog’s search engine optimization?
  • Will it have an effect on my weblog’s site visitors?

The reply to this query adjustments with completely different eventualities, and I’ll attempt to reply this query from all angles with reference to WordPress, search engine optimization, and site visitors.

However earlier than I transfer forward, there are some things that you need to know:

  • Many WordPress themes like Genesis and Thesis include built-in search engine optimization choices, and if you’re utilizing the theme’s search engine optimization function, chances are high excessive that your weblog’s search engine optimization will probably be affected.
  • In case you are utilizing an search engine optimization WordPress plugin to deal with your weblog’s search engine optimization, you usually tend to retain your general search engine optimization, however provided that your new WordPress theme is search engine optimization optimized.

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Who’s Dealing with Your Weblog’s search engine optimization? WordPress Theme or search engine optimization Plugin?

Earlier than shifting to the Genesis WordPress theme final 12 months…

… I was utilizing the Thesis theme, and because of the Thesis search engine optimization function, it dealt with all of my weblog’s (on-site and on-page) SEO necessities.

The good thing about this was that I was working one much less plugin, and since I don’t change my theme framework typically, it labored for me. However for bloggers who’re within the behavior of adjusting their WordPress themes from time to time, it’s a good suggestion to let a WordPress plugin deal with your weblog’s search engine optimization. After the launch of Thesis 2.0, I’ve made the choice to shift to an search engine optimization plugin.

That is the place I spotted it’s higher to make use of a plugin to deal with the search engine optimization half.  I extremely suggest utilizing the Free WordPress search engine optimization by Yoast plugin, which is top-of-the-line free plugins on the market. It can allow you to deal with your full weblog’s on-site and on-page search engine optimization.

For me, it was not an issue to shift my search engine optimization settings from my theme to a plugin & you may examine it right here.

Altering WordPress themes may result in these potential points:

Heading tag adjustments:

Think about you alter a WordPress theme, and also you are utilizing H2 tags for submit titles, or your submit titles are hyperlinked. This can certainly have an effect on your general search engine rating.

You should have heard that Genesis & Thesis are two of the prime search engine optimization optimized WordPress themes. That is as a result of their codes are clear, they use correct heading tags, they usually care for all small necessities for an search engine optimization optimized theme.

If you find yourself making a shift from a superb theme to a different good theme, you will have much less to fret about. However, once you make the shift to a model new WordPress theme, chances are high excessive that they don’t seem to be as search engine optimization optimized because the earlier one.

I’ve labored with many WordPress theme builders, and they’re wonderful in terms of doing magic with PHP and CSS, however in terms of search engine optimization, they’ve little to no clue about learn how to obtain correct search engine optimization.

That’s the rationale I all the time like working inside the theme framework, as they care about of all of the little issues.

You lose your customized settings:

This one is from private expertise.

While you change a theme, it would have an effect on your outdated customized settings.

For instance, right here at WPSaviour, I don’t use a sidebar for a couple of pages.

  • (Instance: WordPress information)

While you change your outdated WordPress theme for a brand new one, you may find yourself dropping these theme-specific options. Both your new theme ought to provide such options, or it’s worthwhile to rent a WordPress developer to do the customizations for you.

Furthermore, all of the themes are coded in sure methods.

For instance:

  • Some themes will load the content material half first and then the sidebar.
  • Some themes load every little thing directly (which will increase loading time).

If you realize that loading time of your weblog impacts your search engine rating, you may clearly decide in case your rating will probably be higher or worse based mostly on how a lot quicker or slower your weblog is loading.

  • Associated Studying: Free WordPress theme Vs. Premium WordPress theme

Change WordPress Theme Holding the Similar Search Engine Rating

Import search engine optimization settings to a plugin:

In case you are altering your theme framework (Thesis to Genesis or anyplace else), you need to first take a whole backup of your weblog database and theme.

Then, migrate all search engine optimization knowledge to a plugin.

WordPress search engine optimization by Yoast, provides this function internally, and you’ll shortly import all search engine optimization knowledge to the Yoast plugin. After this step, you may change your theme to every other theme with none impact in search engine optimization.

Choose an search engine optimization pleasant theme:

There are amazingly lovely WordPress Premium themes on the market.

Whereas they may look wonderful with their design, a lot of them lack primary search engine optimization options. Choose a theme which is search engine optimization pleasant and has codes which are bug free.

After you have shifted your WordPress theme, you should use instruments like SEMRUSH or search engine optimization spider to crawl your weblog and see if there are any errors these crawlers can detect. If sure, it’s time to make some adjustments to your new theme or change your theme once more to a greater one.

It’s a reality that once you change your theme, the crawling of your website may be affected.

So a little bit change in rating and site visitors is normally apparent normally, although you may all the time repair any search engine optimization points with a correct website search engine optimization audit.

I all the time suggest you to stay to at least one theme for a very long time, as altering your theme at common intervals will have an effect on the general branding of your website. Furthermore, more often than not you’ll not have the ability to instantly spot search engine optimization adjustments which occurred as a result of theme change, so it might take a while to see any distinction.

Additionally, when you’re looking for a brand new theme in your weblog, make certain your new theme is validated by the W3C markup service.

I all the time choose to make use of a customized design on my blogs; I decide a theme framework and rent a designer to code a customized design for me. This not solely offers me a sense of uniqueness on my weblog, but in addition helps in branding. After you have a customized design, you don’t want fear about altering your theme at semi-regular intervals.

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