Visitor posting is just not precisely the most recent development amongst bloggers and web entrepreneurs to develop their blogs and get backlinks, but it surely’s definitely one of the crucial standard strategies.
Most individuals choose visitor running a blog over article advertising, as the standard of hyperlinks and publicity that we get from a high-quality weblog is much better than from an article listing.
This submit is devoted to all bloggers who settle for visitor articles on their blogs, and who obtain too many visitor posting requests/submissions every single day.
The concept of getting a free weblog submit is all the time interesting to a webmaster, however care should be taken in order that you don’t unknowingly damage your weblog with unfiltered visitor posts.
On this article, I will probably be sharing a couple of strategies that it is best to take into accout when accepting visitor posts. Use them as a suggestion, and add them to your present standards for accepting visitor posts.
I will even be outlining a couple of of the strategies I take advantage of, which you’ll want to additionally use to your personal weblog.
Earlier than shifting ahead, I like to recommend that you just learn my beforehand revealed information on methods to create a multi-author WordPress weblog, which particulars some WordPress plugins that may make it easier to to open up your weblog to visitor posting.
Accepting Visitor Posts? Are You Killing Your Weblog?
Imagine it or not, you’ll be able to settle for too many visitor posts, and by doing so, you might be killing your weblog. I’m not referring to the distinction in voices of the visitor bloggers, I’m speaking concerning the Search engine optimization demerits of outbound linking by way of visitor posts.
Visitor posting will be very profitable. It’s an affordable approach to acquire backlinks, as I’ve beforehand outlined in an article on methods to craft a visitor posting marketing campaign.
It’s possible you’ll have seen an increase in requests for visitor submit proposals not too long ago. Since the Penguin replace, it has develop into tougher to realize high quality hyperlinks, and this has served to make visitor running a blog an web marketer’s greatest buddy.
However, for many bloggers accepting visitor posts for his or her blogs, it might develop into gradual poison.
Now I’m not suggesting that you shouldn’t settle for visitor posts. However, you have to set a excessive commonplace along with your visitor submit acceptance standards.
1. Begin with hyperlinks
Let’s think about backlinks in visitor posts. This can make it easier to decide whether or not you could think about extra components, or just reject a submit.
Listed here are a couple of options to contemplate:
- Keep away from linking out to irrelevant niches. When you weblog about running a blog, solely settle for articles that hyperlink out to issues associated to running a blog.
- Keep away from Search engine optimization-optimized anchor textual content hyperlinks. A lot of the IMs use Search engine optimization anchor textual content to generate hyperlinks, and plenty of occasions they use the identical anchor textual content. Because the Penguin replace, too many precise anchor textual content backlinks will probably be thought of spam, and also you may find yourself penalizing your website. I often hyperlink out to websites with the area title because the anchor textual content.
- Set a hyperlink restrict. Restrict the variety of hyperlinks to a most of two. Too many backlinks from one submit pointing to a single area may be thought of spam or a sponsored submit.
- Diversify hyperlinks. This level could also be a bit out of context, however it’s nonetheless crucial. Attempt to add 2-Three extra outbound hyperlinks from different domains. This can make sure that in case your visitor writer’s weblog is new and never credible sufficient, your hyperlink won’t be considered as unhealthy linking. Bear in mind that you may hyperlink to Wikipedia or different helpful sources from the net. You may learn extra about this in my beforehand revealed article on outbound hyperlinks for Search engine optimization.
2. Content material size
As a part of my standards for visitor posts, I’ve set a submit size of larger than 500 phrases. My area of interest is running a blog, Search engine optimization, and web advertising, all of which requires detailed data. For that reason, I consider 500 phrases ought to be the minimal for adequately and meaningfully delivering that data.
Relying in your area of interest, you’ll be able to set a size standards for visitor posts to your weblog as properly. My advice could be that visitor posts ought to be not less than 400 phrases, no matter area of interest.
3. Duplicate content material/spun content material
Earlier than checking the high quality and different components of visitor posts, I like to recommend you fastidiously examine to ensure each proposed visitor submit is unique, and never duplicated materials.
To do that, merely choose one line from every paragraph, and search that line, enclosed in citation marks (“…”), in Google. This could let you know whether or not there may be any near-duplicate or exact-duplicate on the market.
It’s also possible to use providers like Copyscape to examine the originality of content material.
4. Copied photographs
This similar analysis applies to pictures inside visitor posts.
Ensure there are not any copyrighted photographs and that you’ve enough permission to make use of them in your weblog.
I’ve seen that in most visitor submit submissions, authors are utilizing photographs from Google Picture Search, and that is all the time a nasty concept.
As an editor or web site proprietor, you’ll be able to run a reverse picture search or just direct the proposed visitor writer to guides akin to: How To Use Flickr To Discover Pictures or 5 Web sites To Obtain Free Inventory Pictures.
5. Content material high quality
Most bloggers and IMs whom I do know rent freelance writers to jot down articles for them, after which they submit these articles as visitor posts. There may be nothing incorrect with this follow except the submitter is just not totally modifying the articles and including private touches to them.
I set standards of a sure commonplace of high quality of the content material I’ll permit on my weblog.
If a proposed visitor submit doesn’t meet the usual of my weblog content material, I merely reject the proposed submit and add a word explaining that it’s less than my commonplace.
You may learn this information on methods to decide the standard of content material to offer you an concept of what components you need to be in search of in a top quality article.
6. Readability and spelling errors
Readability is likely one of the principal Search engine optimization components and I take advantage of the EasyWPSEO plugin to examine the readability rating of any article.
If the readability rating is damaging or very low, I ask the submitter to rewrite and resubmit the content material.
Ensure to additionally appropriate grammar and spelling errors. You should use a free Chrome addon like Grammarly to examine for frequent grammatical and spelling errors.
Observe: Any “readability” or grammar checking software is simply an algorithm. These measurements shouldn’t be used to overrule a skilled proofreader/editor.
I don’t thoughts self-promotion so long as it’s including worth to the article.
However generally individuals go overboard with self-promotion in visitor posts, and that is by no means good.
Publishing posts with extreme self-promotion ought to be restricted from day considered one of your weblog.
8. Unrelated niches
Ensure you have a superb purpose for accepting each visitor submit.
By no means settle for articles on matters that aren’t associated to your area of interest. No matter how good the article could also be, whether it is off matter, will probably be a disappointment to your common readers. You could clearly specify the matters that you just settle for to your visitor posts.
When you observe the factors famous above, you’ll enormously enhance the standard of visitor posts.
I additionally advocate that you just have a devoted web page for visitor submit submission pointers someplace in your weblog. This web page ought to point out the factors for accepting visitor posts, in addition to different essential data akin to methods to submit the visitor posts and the way lengthy the writer ought to anticipate to attend to listen to whether or not the submit has been accepted.