Shoptimizer Review

By WP Saviour •  Updated: 02/21/23 •  6 min read

Shoptimizer is a product of CommerceGurus, a number one WordPress theme firm centered on creating WooCommerce-optimized themes. They’re well-known for creating simple to handle and intuitive WordPress themes for eCommerce web sites.

With over 10,000 prospects, CommerceGurus is, without doubt, one of the greatest WooCommerce theme distributors within the ThemeForest market.

To this point, CommerceGurus has listed 13 WordPress themes in ThemeForest. Nevertheless, the Shoptimizer theme is offered solely on their website.

Getting Began with Shoptimizer

In contrast to most premium WooCommerce themes, Shoptimizer doesn’t bloat your WordPress interface with too many menu choices. All theme choices are included within the WordPress Customizer, so you possibly can preview the adjustments with out having to change backwards and forwards between your editor and the preview display.

For the very best customizer expertise, Shoptimizer suggests you put in a free plugin, Kirki, after putting in the theme. The Kirki plugin gives a wealthy consumer expertise to the WordPress Customizer.

After the set up, you’ll find numerous completely different menus in your customizer as proven within the screenshot beneath. You possibly can then change the colour palettes, modify pace settings, customise your header and navigation, and extra inside your customizer.


It’s really helpful you put in one other free plugin, Autoptimize, which helps additional increase your web site pace. After activating the plugin, you’ll must exclude the next scripts from Autoptimize by including this line: kirki/modules/webfont-loader/vendor-typekit/webfontloader.js


Shoptimizer Options – How It Stacks Up

Let’s check out how Shoptimizer stacks up towards different fashionable WooCommerce themes.

1. The Most Optimized WooCommerce Theme

If you happen to’re launching an eCommerce retailer for the primary time utilizing WooCommerce, then the Shoptimizer theme might be your best option for you. The theme makes it simple to regulate your personal information with WooCommerce.

Shoptimizer was constructed based mostly on the really helpful practices urged by Baymard, a big scale eCommerce UX-research institute.

2. One-Click on Demo Set up

With Shoptimizer, it’s simple to put in the demo content material to your WordPress set up. You possibly can rapidly add a stunning dwelling web page, about, contact, FAQs, and gross sales pages with only a single click on. All it’s a must to do is set up and activate the One Click on Demo Import plugin by navigating to Look » Set up Plugins.

After putting in the demo content material, you possibly can modify the content material and design per your wants with out having to construct from scratch.  Which means, even should you’re an absolute Saviour to WordPress, you possibly can simply launch a conversion-optimized WooCommerce retailer with out having to the touch any code.

3. Constructed for Velocity and Conversions

Web site pace is without doubt one of the most necessary elements of an eCommerce store. Even a second delay can price you numerous gross sales and income. To not point out, you possibly can’t compromise on pace when selecting a WordPress theme in your WooCommerce store.

Shoptimizer is highly-optimized for net and server efficiency. Under are a couple of methods Shoptimizer stacks up by way of efficiency and pace.

Minified CSS creation:


In your theme customizer, you’ll get an choice for computerized minification of the principle CSS file for super-fast loading. It’s also possible to allow a important CSS stylesheet in your customizer so your web site hundreds nearly immediately in your consumers after they arrive. This might be an enormous conversion milestone in your eCommerce enterprise.

Google Lighthouse Audit:


Lighthouse is an open-source device from Google that permits you to audit an online app for accessibility, progressive net apps, and extra. Shoptimizer audit ends in an excellent general efficiency rating.

4. Improve Your Product Class website positioning

Definitely, having correctly optimized class pages can get you excessive rankings for the key phrases you’re focusing on. In actual fact, class pages make it simple in your customers and search engines like google and yahoo to navigate to your web site. It helps your customers slim down their decisions rapidly and discover the best merchandise.


To boost your product class website positioning, Shoptimizer has included an extra discipline for product classes. Which means, along with including featured class textual content and a picture to the highest, you can too add further keyword-rich copy beneath your class web page for higher search outcomes placement.

The theme even comes with the required markup you want. This helps search engines like google and yahoo higher perceive the contents of your web site.

Associated: Finest wealthy snippets plugins to blow up natural site visitors.

5. Finest Purchasing Expertise

To supply the very best procuring expertise to prospects, Shoptimizer contains handpicked eCommerce options which can be confirmed to develop your eCommerce enterprise to the subsequent stage.

Right here’s how Shoptimizer gives the very best procuring expertise to your customers.

Simple Product Discovery:


When trying to find your merchandise, your prospects don’t essentially have to depart the web page to see the highest outcomes. The auto-complete search characteristic immediately exhibits the outcomes beneath the search bar. Which means your prospects can select the best product in seconds.

Mega Menu Assist:


Including a mega menu is a good way to showcase your featured merchandise inside your high navigation bar. That approach, when a consumer hovers over a menu merchandise, you possibly can present a dropdown that includes your bestselling merchandise and subcategories.

6. Works with Main Web page Builders

Among the best issues about Shoptimizer is that it really works with all the key web page builders. If you happen to’re searching for a WooCommerce theme that works greatest with your favourite WordPress web page builder, then Shoptimizercould be your best option.

Documentation and Assist

In contrast to different themes, the Shoptimizer theme is solely obtainable on the CommerceGurus web site.

You should buy the Shoptimizer theme for simply $99. The GPLv2 (or later) license enables you to use the theme on as many websites as you would like. Nevertheless, your single buy entitles you to assist on one web site. Shoptimizer is shipped with a notification system that prompts you within the admin panel for brand new updates.

Their documentation walks you thru each side of constructing an internet site with Shoptimizer. They provide assist by way of e mail.

Our Verdict on Shoptimizer for WooCommerce Shops

If you happen to’re searching for an all-in-one WordPress theme for working an eCommerce retailer powered by WooCommerce, then we extremely suggest you put in Shoptimizer.

In contrast to most different premium WooCommerce themes, Shoptimizer doesn’t bloat your WordPress admin with an abundance of menu choices. All theme choices are included in your WordPress customizer, that means you possibly can simply customise your web site by wanting on the stay preview, with out having to change backwards and forwards between your editor and the preview.

WP Saviour

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